“30 Years in…”: Despite a Past $60M Loss, Dwayne Johnson Lists Down Reasons Behind the Latest XFL and USFL Merger

In the latest news, Dwayne Johnson has announced that he will be taking a big step for XFL. The business tycoon has revealed that XFL will be merging with USFL to form the United Football League or UFL. While the decision is big, fans have some questions as the Johnson-owned league suffered a $ 60 million loss during its first season.

Dwayne Johnson took over the reins of XFL back in August 2020. While the first season of the league was supposed to kick off in 2022, it got delayed to 2023. Amidst the questions, Johnson stated what motivated him to make this big decision.

What motivated Dwayne Johnson to take the big step?

In a clip shared on Instagram by the official XFL account, The Brahma Bull talked about the two main reasons behind taking the decision. The first reason that he stated was that it was for his love of football. “To grow the game of football. It’s a game we all love.” While doing so, he stated that he wanted to create more opportunities for the people involved with the game. The second reason he stated was the state at which spring football has been for the last 30 years. “This is 30 years in spring football starting and stopping.” He believes that this merger will bring a stop to this state of spring football.

Johnson also believes that with this merger, spring football might see better days and even a possibly longer and established future. The first season of the United Football League is said to kick off in 2024.

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As Johnson and Garcia stated, this merger might change how spring football is seen and might find a permanent footing, right next to NFL. However, talking about their loss fans have been wondering what is Johnson’s game plan behind it. While it might look confusing on the surface, Garcia had revealed way back what their primary focus was in the first season.

Is XFL a profitable business for Dwayne Johnson?

In an interview back in September 2023, Garcia and Johnson talked about how their run as owners was in the first season. Garcia stated that they could not believe how many fans showed up for the matches. While they felt it might be difficult to promote the league as the players are not big names, fans showed support regardless. Apart from that, Garcia stated that the social media presence was something that they were not expecting.

She stated that XFL was a trending topic on X (formerly Twitter) and she could see the “chatter” about the league on the social media platform. The couple has stated in various interviews that earning profits in the first season was never their goal. According to them, the league will become cash flow positive in the next two to three years. As for now, they are trying to establish the league.

With this merger, they might have taken the next step of earning profits from the league.  Do you think XFL will make its mark in the sporting industry?

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