WWE’s Latest Deal With Logan Paul’s PRIME Leaves Fans Agitated as Long-Kept Tradition Gets Tarnished: “This Is Hideous”

YouTuber-turned-pro wrestler Logan Paul has been making several moves within the WWE. While his in-ring performance earned him the United States Championship, his business and marketing skills have also made their mark in the company. PRIME has been the official hydration partner of WWE for quite some time, but now, the beverage brand has made a new breakthrough.

Ever since its inception, the WWE has mostly had a blank canvas for its prestigious squared circle. However, Logan Paul and his friend and business partner KSI have cracked a major deal to change this. In what is dubbed the biggest sponsorship deal bagged by the WWE, the canvas will now feature PRIME’s logo in the center. However, this has horribly enraged fans. In fact, they have started a whole storm on social media against this unwelcome new development.

WWE announced a groundbreaking partnership with Logan Paul’s PRIME Hydration. As part of the agreement, PRIME will enjoy prominent branding at premium live events like WrestleMania and Money in the Bank, etc. Even WrestleOps have recently confirmed this by tweeting about it. 

It features the first-ever placement of a company’s logo in the center of a WWE ring’s stage. This deal represents the largest sponsorship in WWE’s history and underscores the synergy between PRIME Hydration and WWE. 

Triple H also expressed excitement about showcasing PRIME Hydration at their biggest events. As per the interview, he praised what Logan and his team have accomplished.

PRIME Hydration is now the first company to partner with both WWE and UFC under the TKO banner. Paul has become a prominent figure in WWE since his in-ring debut in 2022. He currently holds the United States Championship.

With PRIME’s official partnership with WWE, its presence is set to expand even further on the Grandest Stage of Them All. 

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Even including potential appearances at WrestleMania 40 where Paul may face Randy Orton. However, the fans were not happy about this, and the new partnership faced a ton of backlash. 

WWE’s deal with PRIME is seemingly a deal-breaker for fans

Several fans had taken to WrestleOps’ X post to voice out their frustration with this new collaboration. Although a few were happy the rest just did not appreciate this. 

One user went ahead and called the giant logo on the canvas an eye sore. 

Another user was shocked and disapproved of the design. Although PRIME is a popular brand, one fan thought that it did not look good as per WWE standards.

Paul is proud of his brand. However, the WWE Universe questioned the reason for this collaboration.

A user went ahead and expressed his disappointment with the looks of the ring.

Although the company’s logo will be only for the PLE, even after this claim, many were hoping that it does not show up every time.

What do you think about this new collaboration of PRIME with WWE and UFC? Do you agree with the backlash that the fans have been talking about? Let us know in the comment section below.  

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