What Is Dwayne the Rock Johnson’s Skincare Brand Papatui? Here’s All You Need to Know

Calling WWE icon Dwayne ‘The Rock’ Johnson a savvy entrepreneur would be an understatement. The Hollywood star has a diverse portfolio when it comes to his business ventures. Johnson has dabbled in everything from his movie production house to Teremana Tequila to Under Armour. With WWE WrestleMania XL approaching, the Hollywood star released a line of skincare products. What are they, and what is this new venture? Everything you need to know is right here.

Dwayne Johnson introduces an under $10 men’s skincare line called Papatui

On March 7, 2024, Johnson took to his Instagram to post the announcement video. In the video, he said, “As you guys know, I’m an advocate for wellness, grooming and men taking better care of ourselves.” He explained how men’s skincare is something that is desired but not talked about. This was the segue to his men’s skincare line titled Papatui. He continued speaking about the company and the products. Johnson said he worked directly with scientists and experts to create this range of 12 products. The main aim is to provide high-quality, affordable men’s skincare. The products aim to treat skin issues while leaving you feeling and smelling amazing! Dwayne Johnson said that the products are available for sale at Target stores starting on March 10, 2024.

The Rock explained that the products underwent years of development to get them right. Furthermore, numerous tests were conducted to ensure the best possible outcome for the user. The Hollywood star claimed that this lineup of skincare products was developed as men constantly asked him about his skincare routine. Johnson decided to create this brand instead of advising them on what products he used. According to The Brahma Bull, all products here will be between $8-$10 in price point. This ensured everyone would have access to it, and it stayed true to his $7 story.

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When it came to the name, Dwayne Johnson said “Papa” means “The Rock” in Samoan and “Tai” was the nickname his grandfather, James Henry Bowles, used to call him. Johnson told PEOPLE magazine, “So many times I would say, ‘Dude, why are we whispering [about skincare]? It’s okay.” So, to normalize men’s skincare products, the Hollywood star developed this brand. He continued that the primary goal was to deliver quality at a very accessible price.

The Rock also said that the products are unisex despite being promoted towards men. Both men and women can use this line of skincare products. Johnson also added that his wife uses it. What do you think of Papatui? Will you give it a try? Tell us down below.

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