Dwayne Johnson returned to WWE in 2024 with an all-new heel persona. Another thing that he brought anew to the promotion was the promos that he cut on social media. One of his employees and former WWE writer, Brian Gewirtz, talked about how all of this works in The Rock’s favor because it coincides with the personality that he has developed in real life.

According to Brian Gewirtz, DJ has reached a point in his life where he is not much affected by the public perception of him. This allows Johnson to cut promos without taking permission even from Triple H.

Was Dwayne Johnson avoiding his fellow director?

When The People’s Champion had started dictating his own rules and began booking his own matches, the CCO of WWE publicly spoke about it. ‘The Game’ claimed that no matter what position Johnson holds on the TKO Board of Directors, he is the one who runs the creatives. This allegedly started a beef between them.

During this time, Gewirtz, who works with Dwayne Johnson, revealed that he started cutting his promos on social media without asking anyone. “He’s reached a point in his life now, which, you know, we all hope to get there at some point, which is ‘I’m going to do what I want to do’,” said the WWE legend’s aide while talking on The Ringer Wrestling Show.

At the end of the day, Triple H didn’t mind any of it because it was pulling in traffic for WWE. So, it worked out for the benefit of both the Stamford-based company and the Hollywood superstar’s stardom in the pro wrestling industry.

The “Final Boss” persona has left an impression on WWE fans ever since it debuted in 2024. So, now fans will be able to play as the heel wrestler in WWE 2k24, too.

Here’s how to choose Dwayne Johnson’s alternate look

When the original version of the video game was released this year, there were two versions of Dwayne Johnson to choose from. One was his latest look that he saw at WrestleMania XL while the other was the 2001 ‘Attitude Era Rock’. Despite the slightly differing ratings between the two versions, the looks were also very different.

In its latest patch update, WWE 2k24 also introduced another cosmetic skin for Dwayne Johnson. This time around, fans can select and play as the “Final Boss” in any of their favorite match and also see him in ‘My Faction’ section of the game.

Do you think Dwayne Johnson’s way of delivering promos on social media is something that WWE will normalize in the future?