“We’re Winning”: Dwayne Johnson’s Zoa Energy is Doing Well But Not as Good as G Fuel, Vice President of Marketing Operations Reveals Why (Exclusive)

Dwayne Johnson is a man who conquers everything that he strives to do. Ever since his fateful exit from football, the man has been keeping busy and turning $7 dollars into $800 million. But while he might have climbed to the top of the WWE mountain and become the highest-paid actor in Hollywood, there is one area where he is still learning and improvising, business.

While the entrepreneurship opportunities have been plenty, two have skyrocketed under the Johnson brand. One is already the highest-sold liquor in America, Teremana Tequila, and the second one is the Zoa energy drink. While Teremana has shot off to be really successful for The Rock, Zoa has been facing tough competition. And an employee of the competitor has some choice words for The Rock as well.

Marketing Operations VP at G Fuel comments Johnson’s Zoa

In an exclusive interview with ‘Essentially Rasslin’, Ishan Chavan asked Rob Kligman about Dwayne Johnson’s Zoa energy drink.

The G Fuel Market Operations VP replied, “I like to think we’re winning, and that’s really important and it’s all about shelf space. So, I feel I won’t say where, but I think we’re winning on the shelf space when comparing us to Zoa. But it’s a big market. I think energy drinks are just what everybody looks for when they go to their convenience store, their supermarket, or even online. We’ve created a great brand identity.”

READ MORE: Everything You Need to about Dwayne Johnson’s Newly Launched ZOA Energy Drink

“So, when you think of G Fuel, you definitely think of the foundation of gaming, whether it be casual or serious gamers. And I think what happens to some of these other brands is you may lose their identity. Zoa, maybe outside of The Rock. I don’t really know what it stands for and what it really is.”

“So, I am biased because of G Fuel, but I’d say competition breeds the best in everybody as we saw with AEW and WWE. It made WWE step up their game. I like to think with Zoa, it just makes G Fuel step up their game and continue being a leader in their vertical.”

While, as he mentioned, Kligman has some bias, Zoa’s identity is a serious question for Dwayne Johnson. Do you think Johnson would respond to this criticism and change some of the workings of his energy drink company? Only time will tell.

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Tell us what you think about Zoa in the comments below.