Stephanie McMahon Opens Up on Recent WWE Ratings and Ticket Sales

After months of being away, WWE will finally be on the road and open to a live audience. This just might be the best news of 2021 so far. The fans absolutely cannot wait to see their favorite wrestler in-person. And it’s not just the fans who are loving it, the WWE officials are also excited for the same. Stephanie McMahon reveals it all.

During a recent interview with Yahoo Finance, WWE’s Chief Brand Officer Stephanie McMahon stated how important and influential live events are for them. She said,

“Well, it’s so important to the brand because the live event is where our event really comes to life. You know, when you think about WWE superstars they are akin to superheroes. Except they’re real, they’re genuine, they’re authentic you can come see them in person.”

Speaking on the ticket sales for the live events, she stated that,

“Ticket sales are looking great. So we are currently on sale with about 26 different events and of course, SummerSlam goes on sale this Friday, very important. August 21 from Allegiant Stadium, which is, you know Raiders stadium in Vegas we’re so excited. And we have, we’ve seen, you know, excellent results thus far. We are definitely tracking way ahead of where we were actually the last time we were in market for these events so we feel very good about it.”

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Stephanie McMahon reveals rating boost

Stephanie further elaborated that their data show an absolute rating boost. Like everything else, WWE saw their ratings hit when they were first producing their content with no audience, virtual or otherwise. And when they invested in Thunderdome, they truly saw their ratings increase, for both SmackDown and RAW. Thus McMahon thinks the live fans, is what’s going to put them over the top.

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