Indeed, CM Punk’s return to the WWE took center stage as the prime topic of discussion for the fans. The entire All-State Arena erupted when Punk made a sudden entrance as the show reached its conclusion. Moreover, his return broke some significant records on the internet as well.

But how is his return going to help the WWE? Is this a masterstroke from Triple H? This is what all the fans and critics have been thinking since he came back. So let’s discuss how big of an asset Punk is for the company.

WWE could get more negotiating power in TV deals due to CM Punk

As everyone knows, negotiations are underway to get the television rights for WWE Raw. As of right now, nothing is certain, but it may bring in a significant sum of money for the Stamford-based promotion. In actuality, the WWE has already announced that NXT will be moving to the CW and SmackDown will be moving to the USA Network.

Here, CM Punk’s return could play a massive role, as most of the fans could tune in to only watch him. Thus, the 45-year-old could be a money magnet for the promotion. Interestingly, Warner Bros. is the frontrunner to crack this deal. With CM Punk back, will WWE be able to cash in on an enormous deal and set an example for AEW? Time will tell.

CM Punk could generate massive merchandise revenue for the company

Recently, CM Punk’s Survivor Series T-shirts were number 3 in the top-selling items in the WWE shop. Notably, The Second City Saint reached that spot within a day. Moreover, Randy Orton’s Viper T-shirts clinched the top spot. However, it should also be considered that Orton’s return was announced last Monday, and it took him a week to reach the frontline, whereas Punk just catapulted himself in the blink of an eye.

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Thus, the 45-year-old has all it takes to generate revenue for the Stamford-based promotion and could retain that top-seller tag for a very long time.

Some dream matches and intriguing storylines for the fans

Now that Punk is back in the company, it is obvious that the fans are going to see him feuding with some new and even tougher adversaries. Indeed, the landscape of the company has completely changed in the last 10 years in the absence of Punk. The likes of Cody Rhodes, Seth Rollins, Roman Reigns, and LA Knight are some of the top superstars that the fans would love to see battling against CM Punk.

It will indeed be a massive set-up for the fans to see such novel and dream matches in the career of CM Punk. Ultimately, it could pique the intrigue of the fans and also bring a viewership hike.

Surprise factor tied to CM Punk will always make waves

In the world of professional wrestling, especially within WWE, CM Punk’s surprise factor has always created a great deal of intrigue and anticipation. CM Punk has a distinct style that is defined by his connection with the crowd, powerful microphone abilities, and rebellious attitude.

One of the major examples could be his 2011 ‘Pipe Bomb’ promo. Notably, it included Punk’s real-life frustrations and emotions in the storyline. Moreover, it was able to spark the attention of the fans and make CM Punk the talk of the town. A lot of people believe that this promo revived interest in WWE and set the stage for the 2011 Money in the Bank match. Indeed, a lot of people watching WWE around the globe believe that anything can happen when Punk is around. Thus the controversial superstar could yet again be a cash cow for the wrestling promotion.

CM Punk could improve WWE’s rating game

AEW had a big advantage in the form of CM Punk to increase their viewership ratings and surpass WWE. His debut on AEW Rampage drew 1.129 million viewers for the company. This certainly hints at the stature of ‘The Best in the World’. However, due to the backstage tussle at Wembley Stadium, Punk’s contract was terminated by the company. Consequently, he joined the Stamford-based promotion last Saturday.

WWE would surely want to capitalize on this opportunity and gain as much viewership as possible. Moreover, Punk’s 10-year absence from the WWE would raise the anticipation of the fans concerning his storyline and thus bring good viewership for the company. Also, one should not forget that the video of his grand return has gained 30.5M views so far in such a brief span of time. Thus it’s high time for the WWE to capitalize on this.

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What do you think? Is this a masterstroke from Triple H? Is CM Punk the biggest asset for the WWE right now? Let us know in the comments.