Man Whose Company Vince McMahon Put Out of Business Defends Him from Criticism

The whole pro-wrestling business is aware of how Vince McMahon is protective of things when it comes to WWE. He makes sure whatever WWE does is fresh and is not being done in any other company ever. 

There are many former WWE superstars and officials who have claimed multiple times that The Chairman is protective of the company’s assets. They include the name of the company, merchandise, storylines, moves of wrestlers, and the prime thing is the name of the WWE superstars.

Recently, we saw WWE changing names or shortening the names of multiple superstars. Former WCW president reacted to these name changes on the latest episode of his podcast Strictly Business. He sided with McMahon in his decision.

Eric Bischoff reacts to Vince McMahon, changing the name of ‘Walter’ to ‘Gunther’

Walter was officially called back to NXT 2.0 from the NXT UK division earlier this year. The first match saw a major change in Walter that nobody expected. WWE had changed the name of Walter to Gunther.

Bischoff said, “If he was WALTER in his indy career and he’s going to be WALTER on Monday Night RAW or SmackDown, then there’s a cloud over who owns that trademark. WWE doesn’t want to have intellectual property, talent, storylines, creativity, promotion, all of the other things that go into the value of building that intellectual property if they don’t own it. Who would do that?” (H/t Wrestling Inc)

Bischoff gave an example of renting a property. He said if someone is renting a property; they don’t own it. He said, “In this case, WALTER is the property that they don’t really own and in this case, Gunther is the home.”

Eric Bischoff is siding with Vince McMahon saying The Boss is right. Walter was his past outside WWE and in NXT. As of in the future, Vince wants Walter to make a new future ahead and for the same, they changed his name to Gunther.

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WWE wants the name of its superstars to be a property of the company. That’s the reason WWE is either changing or shortening the names of their superstars.

WWE shortened Austin Theory to Theory

The latest name change that happened in WWE was Austin Theory, which was just shortened to Theory. While discussing the name, and trademark, Eric Bischoff also shared about the change of Austin Theory’s name.

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He said, “I can assume that there was an attempt to trademark Austin Theory and for whatever reason, it’s possible that that trademark was denied and could’ve been challenged. Who knows? We don’t know, so they adjusted on the fly and went with Theory instead as a wrestling-related character.”

WWE is very protective of its assets and Bischoff, who worked with the company for a few years, knows it. Thus, the former RAW GM agrees with Vince McMahon over the name changes that are happening.