LeBron James is undoubtedly one of the greatest players to have embraced the game of basketball. But even away from the court, apart from being a phenomenal player, he owns several other business ventures, including his sports nutrition brand, Ladder.
Recently, James signed AEW’s future sensation, Kaun, which caused a stir in the pro wrestling world. In addition, Kaun also debuted last month at ROH’s Supercard of Honor.
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Ladder Sports took to Instagram to introduce the newest member of their clan. Notably, they haven’t signed any huge names until now, and signing the highly anticipated future star is a very warm and respectable start.
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Kaun, as the newest addition, had certainly garnered the attention of the Pro Wrestling community. Signing the possible future superstar may send out a clear message that LeBron James intends on taking over the pro wrestling industry. Moving forward, he might just sign some huge stars in the pro wrestling world.
LeBron James’ motive for creating Ladder Sports
In 2018, James co-founded Ladder, a sports nutrition firm, alongside Cindy Crawford, Arnold Schwarzenegger, and Lindsey Vonn. Ladder is a sports nutrition firm that specializes in high performance. Not to mention, Ladder is NSF Certified for training supplements for everyday usage.
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King James claims that his trainer, Mike Mancias, is unable to find a supplement brand that produces professional-level results. Consequently, in 2014, both developed their own sports nutrition brand in order to provide the greatest results for athletes.
Schwarzenegger and James are definitely two of the most effective sports brand promoters. However, in order to expand their reach, Ladder Sports teamed with some well-known figures from various fields. Myles Garrett, the Cleveland Browns’ top defensive end, and WNBA star Monique Billings are two such greats from different industries who joined forces to promote the sports nutrition company.
Following Kaun’s addition, it will be intriguing to watch who Ladder Sports signs next.
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What do you make of LeBron James signing the future wrestling star? Let us know in the comments below.