Dwayne Johnson has been rocking it in the market with some of his products lately. One of the more popular ones for the fans is Teremana Tequila. The acclaimed premium quality tequila is produced in a small town in Mexico and is then supplied to the consumers wherever the demand is the highest. Now, The Rock is expanding its focus to a new market, taking Mana to a new land altogether. Johnson has officially announced that he will be taking Teremana Tequila to the United Kingdom by the end of this year.

The Final Boss uploaded a video on his Instagram account in collaboration with the Teremana Tequila page. The video started with several fan comments popping on the screen requesting Johnson to make the Mana available in the UK as well. He uploaded the same to announce that he has finally considered the request and is expanding to compete in the markets of Great Britain as well.

Dwayne Johnson wrote in the caption, “My goal is that ALL the people, have an opportunity to taste and enjoy Teremana, and our expansion into the UK 🇬🇧 is just one of many next steps to share more mana on a global scale.” He also added that he will return at the end of the year to raise a glass for the people of the UK and inaugurate the expansion.

Although DJ didn’t reveal where the new manufacturing will take place, we could see a video of him during the ‘Black Adam’ UK Premiere, opening a bottle of the Teremana Tequila in London. So, it could be foreshadowing that he may be setting up a plant there. The brand has already reached an amazing milestone that Johnson is proud of, allowing him to reveal the secret behind why this company has grown so much.

Dwayne Johnson revealed the real secret

The Tequila brand sold 1 million cases in annual sales. This was reported back in 2023. Now, there is a good chance that the sales may have increased further, based on different factors. Talking to Forbes about his company in an interview, Dwayne Johnson revealed the real reason behind being able to achieve such a milestone in an already-developed industry.

People tend to stick to their regular brands when it comes to buying anything. Any change can be overwhelming and a bit risky. This is where he had to swoop in and do something extraordinary to win over the target consumer base. The WWE legend revealed that he had to go “old school” when producing the tequila to stand out from the rest of the competition in the market and provide the best for the consumers.

“And we saw a white space in the market to come in with a quality liquid at an accessible price point. And I’ve said this internally over and over to my team. We don’t wanna promote, we don’t want to market, we have a relationship with the people,” the veteran added in the interview last year.

Where do you think Dwayne Johnson should expand Teremana next? Share your views in the comment box.