Since Flair dropped his Wooooo Energy, celebrities like Joe Rogan have praised it. Now, it seems to be a strong contender for the top spot against Prime. Now, the CEO of Mike Tyson, Ric Flair, and Hulk Hogan’s $160 Million Empire has given his take on Logan Paul’s successful energy drink brand in an Exclusive interview with EssentiallySports.
Names like Monster and Red Bull have dominated the energy drink market for a long time. However, when Logan Paul and KSI dropped PRIME in 2022, no one thought it would be as big as it became. The energy drink soon saw sales of $250 million within its first year. Today, it is among the highest-selling energy drinks in the market. But a new player, Ric Flair’s Wooooo Energy, is in the ring.
Adam Wilks praises Logan Paul’s Prime Energy
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Launched in July of 2023, the aim of Wooooo Energy is to give consumers the same levels of energy as other drinks but with something more. Flair has gone on record and said that the drink is infused with functional mushrooms, not psychedelic. These help improve the body from the inside while also giving energy.
Praising Logan Paul and his energy drink PRIME, Adam Wilks, the CEO of Tyson 2.0 speaking on ES FanCast with our host Noah Lack said, “Hats off to Logan and his team.” He went on to claim that Woooo Energy took over the spot of Prime in local supermarkets. He went on to say that since they were new, they were trying to ace the competition by branching out to different places and sponsorships.
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Moving forward in the ES Exclusive interview, Wilks was excited as one of the reasons for the success of the product was the authenticity of the product and staying true to Flair. “It’s Ric in the bottle,” Wilks said, and this is what fans love about the product.
Why Flair’s Woooo Energy drink stands out
You have two categories to choose from regarding energy drinks: natural and chemical. Prime falls into the first category, which made it famous. Flair’s Wooooo Energy is something the mainstream consumers have never seen before. Some ingredients include Chaga, Red Reishi, Maitake, Turkey Tail, Lion’s Mane, Cordyceps, and Gotu Kola Extract. These are not ingredients that you see on your everyday energy drink can.
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The ingredients were chosen to boost the consumer’s immune system and energy. Cordyceps is known to boost energy, while Chaga delivers antioxidants to the body. This helps lower blood pressure and regulate the immune system. These factors have helped the drink gain a broad audience. This is something Paul and KSI have been unable to do. With Adam Wilkis sharing his insights on the energy drink situation in the ES exclusive interview only time will tell which brand will come out on top to achieve energy drink dominance.
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