WWE merged with UFC to form TKO Group Holdings under Endeavor a few months ago. The $21.4 billion deal took place on September 12. When Endeavor CEO Ari Emanuel and TKO Chairman Vince McMahon joined hands to form the new conglomerate, they promised to push the wrestling promotion to new heights.

Let’s analyze how much success the Stamford-based promotion has gained over two months since the TKO deal. Scroll down to find out whether WWE and Endeavor have lived up to the promise.

How good is WWE doing after the merger?

TKO Group Holdings recently released the revenue report for the third quarter of the year. The company recorded revenues of US$449.1 million and a net income of $22 million. The revenue generated by UFC amounted to US$397.5 million, while WWE contributed US$51.6 million to the company’s revenue.

WWE’s contributions are only accounted for during the period of September 12th to September 30th, which is after the merger. This is why the numbers are so low compared to that of UFC.

Meanwhile, WWE has always been doing well in terms of ratings and viewership. According to numerous reports, it has been observed that WWE has consistently outperformed AEW for the past few months. This indicates a promising trend in terms of viewership.

More international tours for the WWE Universe outside the country

After the TKO deal, WWE has now increased its focus on expanding the business globally. The Stamford-based promotion recently announced an additional 12 live events for its 2023 Holiday Tour Dates, from November 10, 2023, to January 2024. Out of the 12 live events, two will take place outside the country.

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On December 28 and 28, the promotion will hold events in Montreal, Quebec, and Toronto, Ontario, respectively. Plus, WWE has also announced that Elimination Chamber will take place in Australia in February 2024. Furthermore, Berlin will host its first major WWE PLE Bash in Berlin in August 2024. The move towards other countries also gives way for UFC to go the same route, with networks already built through the promotion ahead of time for the MMA company. This could help with both companies gaining a significant profit by tackling the market ahead of their competitors in different countries.

WWE consistently seeks opportunities to generate revenue, and they are readily available for business transactions involving the rental of any company asset. Therefore, they are willing to rent out every inch of the ring and arena to new sponsors for a good amount.

In conclusion, the TKO deal has turned hugely profitable for the company and it’s looking forward to earning more success. What are your thoughts on the success of WWE after TKO?

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