After Announcing New Project Despite XFL’s Estimated $60 Million Loss, Dwayne Johnson Drops the First Glimpse Into the Future of His “Legacy Brand”

Reaching new heights is one of the most consistent things about Dwayne Johnson. Whatever the career path, Johnson makes sure to excel in it. It’s a pattern now where Johnson stumbles in the beginning but then finds his footing and goes higher from there.

Whether it be movies or wrestling or anything else, Johnson will always soar above the rest. At the moment, his detractors are trying to tear The Rock down for the loss that the recent season of XFL incurred. However, he already has another project in the works related to his brand that could potentially make him a billionaire.

Dwayne Johnson reveals the first glimpse into his newest project

On Instagram, Dwayne Johnson shared a video showing a plaque with the words ‘Teremana’ and a vast building. Then Johnson panned over the camera to the construction site where workers were hard at work on building the magnificent building.

From the caption, Dwayne Johnson also revealed that this project alone is opening jobs to 2000 people. Teremana Welcome House will be a great initiative for Johnson and will help him expand his empire to the resort business as well.

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The striking thing about this venture is also that the Hollywood star named it Teremana. Being linked to Johnson’s existing spirit brand ensures brand value and could extend the success it has enjoyed in the recent past.

Teremana Tequila’s success in recent months

But what has Teremana Tequila, the spirit brand that Johnson started back in 2020, achieved? First of all, it became the fastest-selling tequila brand in America. On the celebrity front, Teremana Tequila also became bigger than Conor McGregor’s ‘Proper 12’ which was the hottest beverage in the celebrity liquor battle circle.

More than that, the bigger news was also that Johnson could join the likes of Rihanna to become a billionaire. The only condition was that he had to sell his liquor brand to do so. But in an interview, Johnson clearly stated that the brand, Teremana, is going to become bigger than him and he can’t part with it. The construction of the Teremana Welcome House could be the first step in realizing that dream.

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What do you make of the Hollywood star’s sneak peek into Teremana Tequila’s new expansion plans? Let us know in the comments section below.