Nike vs Under Armour; Exploring Billionaire Michael Jordan’s $1.5 Billion Deal Against Dwayne ‘The Rock’ Johnson’s $25 Million Deal

Dwayne Johnson‘s professional portfolio can’t be defined using just a singular lucrative brand deal. Instead, we need to take into account all that he has accrued over the years in various fields.  One of his widely popular business ventures is Project Rock; a deal that he has with Under Armour.

His different business deals put him in the same bracket as other celebrities and superstars within the world of sports. For now, we are going to shed some light on the business competition that he engaged in with the Michael Jordan.

Dwayne Johnson’s rival business deal

In 1984, Michael Jordan went through with his decision to sign with the business giant Nike. As a result of their deal together, the sports clothing and accessory brand launched a new brand of sneakers named ‘Nike Jordans’ that have hooked fashion lovers to this day. The deal wasn’t cheap either. At the time of his signing, Jordan received $2.5 Million for this contract.

Moving forward with the company, the NBA legend kept on receiving revenue out of this deal. Up until now, Michael Jordan has received over $1.5 Billion in totality by having his name as a footwear brand.

His brand deal with the reputable company Nike can’t be overlooked for granting him access to a business venture in the fashion industry. Since the first model debuted in 1985 the Air Jordans currently has over 35 main flagship models, making them the longest-running signature sneaker line ever.

However, the might of this brand was challenged by The Brahma Bull when he decided to enter the clothing and accessory industry in 2016.

Dwayne Johnson’s deal was of far greater worth

By 2016, the WWE legend had already established himself as a big brand, working in WWE, Hollywood, and other ventures at the same time. Seeing his constant zeal for growth, he eventually signed a deal with Under Armour, a company popular for making sports clothing and accessories. The result was a line of footwear and other training accessories that weren’t specific to any sport.

When Johnson signed the deal in 2016, UA reportedly paid him a whopping $250 Million just for starting. This greatly overshadows the deal that Nike used while signing MJ for the sneaker brand.

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There aren’t enough credible sources that reveal Johnson’s total generated revenue from the Project Rock deal up until now. However, it was previously reported that the massive deal that Johnson signed with Under Armour only makes up 3% of his total net worth.

UA launched a wide range of shoes under this deal. Unlike the Air Jordans, Project Rock deals directly with people looking forward to buying premium training wear as the motto on the official website reads, “push past boundaries and earn sweat equity.”

A direct comparison between Dwayne Johnson’s and Michael Jordan’s footwear brands

Both legendary athletes appear to be competing to sell their footwear more than the other. However, the target customer base for both superstars hardly ever overlaps. Most people tend to pair their sneakers typically with their urban street outfits. As a result, they try to keep them away from vigorous training routines. This is where The People’s Champion compliments the NBA legend’s footwear range.

On the contrary, since Project Rock usually deals with people training in the gym, it allows the buyer to not think much about their sport. Moreover, the customers won’t typically use these shoes outside of their training. As a result, Johnson’s footwear range doesn’t directly clash with that of Jordan’s.

What about Nike and Under Armour?

Both Nike and Under Armour deal with sportswear. While the latter is one of the fastest-growing companies in the apparel industry, Nike is still the biggest footwear company in the world. Due to the target customer base being the same, both companies are in direct competition with each other unlike Dwayne Johnson and Michael Jordan.

In this comparison, Nike leaves UA significantly behind with its whopping net worth of $148.95 Billion while Under Armour sits at $3.69 Billion. Considering the stark gap between the establishment of the two companies, UA’s progress is still admirable.

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Since both companies are profitable, they can offer lucrative deals to big stars such as Johnson and Jordan. Which company do you prefer over the other and why? Let us know in the comments below.