The recent AEW All In Texas press conference provided a jolt of joy to figures in the company and the wrestling faithful. The event emanating from Globe Life Field in Arlington, Texas, in 2025, marks a major milestone, being the first time All-In has been held outside of London’s Wembley Stadium. According to inside sources, the reaction from AEW talent was extremely positive. The company garnered significant media attention with coverage from local television networks. Something not always seen at wrestling conferences.

One of AEW’s talents noted that this was the most prominent press conference the company has held to date, reflecting AEW’s continued growth and influence in the sports entertainment industry. This announcement made a year in advance, underscores AEW’s strategy to maintain fan enthusiasm and cement itself as a key global event. However, according to Jim Cornette, the reason behind the announcement is to hide their failing ticket sales.

On episode 256 of his podcast, Cornette said, “But here’s the thing. Obviously, they realize they can’t risk Wembley again because what if they come back next year? First, they did 80,000. Now this year, they’re going to do 50,000. If they came back next year and did 20,000, they look like fu**ing idiots. But he’s trying to do something to kind of blunt or mute the idea that they’re not going to do Wembley. They said, Oh, we’re going to go back to London in 2026 to London. He didn’t say Wembley. But yes, they may get a ton of publicity, and I’m sure they’ll have every living Von Eric there.” 

Cornette further revealed that the reason behind AEW’s fear of not selling enough tickets in Wembley could be because WWE intends to go international. “And but the bloom is off the rose because the reason Wembley last year was a phenomenon was for all the reasons we talked about. They announced it a year out. Two years ago, they were in way better shape. But also in a country, a continent starved for big shows, big pay-per-views, big events because of the time difference. And Vince, not wanting to do things like that, like the WWE hierarchy is now going internationally. And even if they were, they got WWE house shows. But they’d never seen AEW and Wembley Stadium. What they thought was a once-in-a-lifetime thing. It was the perfect storm.”

The Tony Khan-led promotion has already confirmed that All In will return to London in 2026. Thus ensuring its presence in the United Kingdom. Not only did the conference highlight AEW’s strong relationship with the City of Arlington, but it also showcased the company’s ambition to expand its reach and plan for the long term. This garnered enthusiasm and excitement among employees and fans. Although, as Cornette said, it could be to hide their ticket sales. But why did AEW announce the locations so early?

Why did AEW decide to announce the location of All In 2025 in advance?

As reported by Fightful, AEW decided to announce All In’s future several days in advance rather than during the All In 2024 celebration next week, as is usually the case. The reason behind this decision was to prevent event attendees in the United Kingdom from being disappointed to learn that, at least for next year, the company will not be returning to Europe. By bringing forward the announcement, AEW sought to manage fan expectations and mitigate possible negative reactions.

At the moment, it is unknown if AEW has concrete plans to return to Europe next year. Although All In 2025 will not be held on the continent, the company may be considering holding another event in a smaller-capacity arena to maintain its presence in Europe. However, there is nothing official about it. We will likely have to wait until the celebration of All In 2024 next week to see if AEW reveals any plans for future visits to the European continent.