In the professional wrestling industry, Tony Khan has cemented his stature as an immense visionary. When he first began his promotion to AEW, the man gave birth to various unique ideas and emerged as one of the WWE’s most dangerous rivals. Thus far, he has showcased to the world a few highly anticipated matchups that many believed would never materialize.

Khan’s creativity has paved the way for some spectacular matches that the wrestling faithful would otherwise not have seen. He considers every concept from the perspective of the fan, which is how AEW grew so quickly. His decision-making and creativity have propelled the promotion’s stature in such a short period of time. He can do this as he is also one of the biggest fans of professional wrestling.

Tony Khan recently shared a statement on Twitter that explained how he makes booking decisions. The AEW head honcho said in a specific line that he books AEW for sick wrestling fans since he, too, is a sick follower of the sport. He wrote the words “To The Sickos” during this tweet, and the catchphrase quickly gained popularity.

AEW saw an opportunity to do some business from this catchphrase too, which is why they had their designer team customize a proper T-shirt merchandise for this catchphrase which is a top marketing move by the company. In the tweet, Khan stated, “I book wrestling for the sickos because that’s what I am and that’s who I care about. #AEWDynamite #AEWRampage #AEWCollision #ForbiddenDoor”

Although they can’t draw in as many spectators as they once could, Tony Khan’s AEW can still put up impressive products so far. This has alarmed AEW, as it may indicate a decline in fan interest in the business. Is this accurate, though?

Is AEW’s honeymoon period over?

A honeymoon period is the first phase of a wrestling promotion or a wrestler’s career, during which they receive a lot of attention from the sporadic buzz surrounding them. The wrestler or the wrestling fandom will see a significant rise for a limited period as a result of the sudden buzz.

When the allotted period expires, the fans lose interest in the corporation or entity, and its decline officially begins. Fans thought that AEW’s golden age had ended and that the company was experiencing its first setbacks in terms of product quality and rating. However, Khan is still upholding the brand, so it will be interesting to watch what AEW does to resurrect itself.

What is your guy’s view about the current AEW product? And will you be willing to have this “To the Sickos” T-shirt? Let us know your thoughts in the comments section below.