3 Years Into Revolutionizing Women’s Sports with $100 Million Investment, Serena Williams’ Husband Alexis Ohanian Cites Lionel Messi Example as He Backs His ‘Thesis’

Co-founder of Reddit and tennis legend Serena Williams’ husband, Alexis Ohanian has continually used his social media accounts to not only share glimpses of his personal life with his family and daughter but also to cover important topics related to technology, new updates, progress in sports, and other knowledgeable topics.

Recently Alexis Ohanian shared how people have an unfair attitude when it comes to women’s sports. It does not get the right kind of respect and visualization as it should get and why it needs to change. In fact, he used a male athlete’s example to portray that his point is right.

Serena Williams’ husband Alexis Ohanian cites Lionel Messi’s example to prove his ‘thesis’ has weight

In the year 2019, Alexis Ohanian talked about how there is a massive opportunity in women’s sports. And he also mentioned that being so opportunistic towards women’s sports was the sole reason why he became the owner of NWSL, a 100$ million investment on his part. Owing to the same, he posted about it once again after Inter Miami claimed that their annual revenues had doubled in year one only because of Lionel Messi.

Weighing a male athlete’s name in perspective, Alexis Ohanian reaffirmed his point and added, “Now that a man has done it — hopefully, this ends the controversy around my thesis that athletes are creators + every owner has to treat them as such (this was the crux of my proclamation about the MASSIVE opportunity in women’s sports in 2019 when I started my quest to be an NWSL owner). Our teams inherit their value from the amazing ATHLETES doing the work on the pitch/field/green/court — social media has forever changed the math now that we can assign that value in dollars, too.”

The MLS club has claimed that because of Lionel Messi, their brand value will be more than $1 billion. This confirms Alexis’ points that, athletes are the face of the business in such cases and it is not just marketing and they should get due credit for it, especially for women’s sports similar to how men’s sports do.

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Alexis Ohanian also talks about how he is facing this issue even more as he now owns two sports teams

Further attributing to the point Alexis made, he added that now he is the owner of two sports teams, he is facing this old mindset firsthand that athletes are not responsible for the success of the business, especially in women’s sports.

He shared an incident where he was told by a person who boasted that it was his marketing technique that made US Open successful.

On the other hand, Alexis believed that it was the Williams sisters which is why people showed up. This business mindset that people have needs to change according to him.

Watch This Story: ‘Tech Titan’ Alexis Ohanian Rewinds Monumental Time With Wife Serena Williams As He Paid a Whopping Six-Figure Tribute to the Sporting Icon