The world of gaming has seen numerous collaborations with popular brands in recent years, with each partnership aiming to create unique and immersive experiences for players. After Naomi Osaka‘s collaboration with the massively popular online game Fortnite, another collaboration that has captured the attention of gamers and non-gamers alike is the Nike Air series’ partnership with them.

This innovative collaboration has also caught the eye of Alexis Ohanian, the Reddit co-founder and a well-known gaming buff, who has expressed his excitement for the integration of Nike shoes within the Fortnite gaming experience.

Alexis Ohanian expresses his excitement for unique collaboration of Nike and Fortnite

Alexis Ohanian has always been an advocate for technology and its potential to bring people together. His passion for gaming is no secret, and the news of the Nike Air series collaboration with Fortnite left him exhilarated about the possibilities it presents for both gamers and fans of the iconic sportswear brand.

The official page of Nike recently tweeted about their collaboration. The caption read, “Are you ready to experience Airphoria? Find the never before seen #AirMax world in @FortniteGame. Join the Ultimate Sneakerhunt before it disappears into thin air on 6.27.”

As soon as Alexis came across this post, he vividly expressed his excitement and tweeted, “I was wondering when this would happen. Very exciting”.

The collaboration between Nike and Fortnite brings the iconic Air series shoes into the virtual world of gaming, allowing players to customize their in-game characters with the highly sought-after footwear. This partnership not only adds a new dimension to the game but also serves as a powerful marketing strategy for Nike, tapping into the massive gaming community and expanding its reach to a wider audience.

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Even tennis champ Naomi Osaka can be seen serving in the Fortnite Icon series

Naomi Osaka, known for her powerful gameplay on the court brings a fresh perspective to the Icon Series. The collaboration highlighted two distinct aspects of her personality: her fierce competitiveness and her compassionate, empathetic nature. Fortnite players will have the opportunity to engage with Osaka’s character in a more profound and meaningful way.

The introduction of Naomi Osaka into the Fortnite Icon Series not only added an exciting new dimension to the game but also served as an inspiring example of the influence that athletes can have beyond their respective sports. By incorporating Osaka’s character, Fortnite is providing players with the chance to connect with the tennis star on a deeper level, celebrating her achievements and her commitment to social change.

What do you think of this collaboration? Let us know in the comments.

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