Tennis sensation or a fashion icon, guess what, Qinwen Zheng qualifies for both. The Chinese tennis sensation, after a sensational 2024 season came into the new year with the hopes of maintaining her form. But, while she’s been able to manage her tennis priorities, her fashion game has been the talk of the town and the fans simply can’t get enough of the 22-year-old.
Qinwen Zheng has been a Nike-sponsored athlete ever since her junior days (2016). To honor her Paris Olympics’ glory, Nike unveiled a series of slogans and posters featuring Zheng, with statements like “There’s only one souvenir I want from Paris” and “Winning is always the answer.” The campaign also included a commercial showing Zheng training at Roland Garros.
Qinwen Zheng x Nike 💚 pic.twitter.com/Lf7IOjLA1i
— The Tennis Letter (@TheTennisLetter) January 13, 2025
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Not only this but as part of an incubator program, Zheng collaborated with Nike designers and innovators to develop a prototype for the future of Nike Air. Her design drew inspiration from the Chinese lunar calendar’s Year of the Dragon. Adding more to this, Zheng is also the brand ambassador for Ant Group, which is a partnership between Nike and the China Foundation for Rural Development. The initiative focuses on empowering girls in China to achieve their potential through sports.
Now, to add more to the list, Qinwen Zheng recently joined Nike for an exclusive photoshoot. Donning an all-black attire, she promoted the “Nike Alate Bra” which added a perfect blend of black and white. While her images went viral, her fans can’t seem to get enough of her modeling skills.
Tennis fans can’t get enough of Qinwen Zheng’s latest photoshoot
Tennis fans united to applaud Qinwen Zheng as her brilliant fashion sense became the talk of the town. After the glimpses of her sassy photoshoot made their way on social media platform X, fans couldn’t stop themselves from taking over the comment section to express sheer admiration.
Zheng’s endorsement portfolio has surged in the last few years. Surprised by her close association with Nike, a fan wrote, “She’s coming for every endorsement.” The Chinese WTA star is currently tied up with various renowned brands, including Dior, Audi, McDonald’s, Rolex, and others. Ever since she won her first gold medal at the Paris Olympics, she has established herself as an influential figure.
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Another fan applauded her heavy demand among global brands. “Againnnn?????? Yooo! The universe is setting up everything at her feet!” he commented, highlighting the massive growth that she experienced lately. At just 22 years of age, the WTA star has already managed to gather $8,311,577 in prize money. While the income with partnerships is separate, the Japanese tennis pro is already a millionaire.
A fan, praising Zheng Qinwen for the shining collaboration with the world-renowned brand, dropped a quirky reaction. “mother mother mother,” he wrote, teasing the WTA star with his wit along with appreciating her rise.
While a majority of the fans had something or the other to say about Zheng, one of them was seen getting short on words. “Qinwen Zheng x Nike,” he simply wrote, adoring the stylish picture with a green heart.
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Many fans appeared to be focused on her growing demand in the world of endorsements. Amid this, a fan stepped forward to simply adore her stylish looks. “She’s something else in terms of fashion photo ops,” he wrote. Zheng’s stylish looks have not just attracted fans but renowned brands as well. Dior recently partnered with Qinwen Zheng, making her the new global ambassador.
With these and several other comments falling on a similar note, the fans collectively made it clear that they are influenced by the WTA star’s fashion senses. Now that she has already advanced to the second round at the Australian Open, it is to be seen how she brings back the return on investment from these brands.
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Is Qinwen Zheng the next big thing in sports endorsements, or just a passing fashion trend?
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