Coco Gauff and New Balance never disappoint, and their recent reveal is a testament to that. As the young American sensation advances to the second round of the US Open, her family is proudly cheering her on. Among the supporters is Gauff’s grandfather, who recently sported her newly released New Balance T-shirt, launched just in time for the prestigious tournament.

Eddie Odom, Coco Gauff’s grandfather, took to his Instagram account to share a picture that delighted fans. In the photo, he proudly wore the $5.3 billion sponsor’s T-shirt featuring a playful image of Gauff enjoying a slice of pizza. Along with that, he wrote, “Look at the new COCO SHIRT… PIZZA in New York..” 

Candi Gauff, Coco’s mother, also joined in the family pride by sharing Eddie Odom’s post on her Instagram story. She admired the touching gesture, tagging her father and adding heart emojis to express her appreciation for his support. Candi’s post highlighted the love and encouragement that surround Coco, especially with her grandfather proudly wearing the New Balance T-shirt featuring the tennis star.

At the young age of 14, Gauff secured her first deal with New Balance in 2018, ushering in a fruitful collaboration. She has not only had her contract renewed over time, but she has also established a reputation for being “very involved” in the lifestyle offerings of the company.

As Gauff got ready to compete in the Olympics in Paris earlier this year, New Balance debuted the newest version of her signature sneaker, the ‘Coco CG1 Star-Studded.’ With a modern twist, this new design was based on her earlier personalized sneakers that she wore at the Roland Garros. The Star-Studded variant evoked a night sky motif with its brilliant red base covered with a pattern of white stars against a dark blue backdrop.

Gauff’s triumph at the US Open in 2023 marked a noteworthy achievement and enhanced her reputation. The American star wore a New Balance T-shirt with the words “Call Me Champion” written on the front with pride after winning her first Grand Slam title.

As the defending champion this year, Gauff made an impressive appearance in the first round by donning a brand-new New Balance tennis outfit that had highlights of cornflower blue and vivid yellow.

Coco Gauff enters the US Open with an admiring New Balance kit

With a new New Balance kit, Coco Gauff made a triumphant return to the US Open. The dress for the tennis suit was a cornflower blue color with yellow embellishments, and it had chic midriff and lower back cuts. In addition, keyhole cutouts were included in the sleeveless bodice, and the skirt had traditional pleating for a classic style.

Complementing the outfit, Gauff wore her new Coco CG2 shoes as well, which boasted an oxidized blue hue with bold yellow and white accents. These sneakers mark the 20-year-old athlete’s second signature shoe with the brand, reflecting her growing influence in tennis and fashion.

As she steps onto the court, Gauff carries not just her own aspirations but also the collective cheer of those closest to her, driving her forward as she aims for another standout performance against Tatjana Maria tonight.