Serena Williams has shown the world that her skills extend far beyond the baseline. Since hanging up her racquet in 2022, the American sensation has been unstoppable—not only dazzling the tennis world as an iconic figure but also making waves in the entrepreneurial arena. From her ambitious business ventures to her magnetic presence at tennis tournaments, Serena keeps setting the bar higher with every move she makes. And as if her career weren’t already inspiring enough, she’s now turning her focus to a new mission: empowering women and future entrepreneurs with her words of wisdom.

The American sensation took to her X to share a strong message for women highlighting the importance of the philosophy of ‘women supporting women.’ She shared a picture of desserts, which are shaped in the form of tennis racquets and balls, with a special message motivating women etched in the center. 

“The success of every woman should be the inspiration to another,” the message read. “We should raise each other up. Make sure you’re very courageous. Be strong, be extremely kind, and above all be humble,” it stated further with a signature of the tennis great etched at the end. And who better than Williams to share this advice?

The former pro has invested in several companies over the years and has depicted immense business knowledge. Besides, she has also founded Serena Ventures, a venture capital fund that aspires to support women and founders from underrepresented groups, with a mission “to invest in us.” It seeks to invest in e-commerce, fintech, health, sports & wellness, among others Williams herself has continued to set inspiration through various other initiatives as well, and her beauty product, WYN is yet another example. 

Speaking about the makeup product which is inspired by past and present happenings, Serena Williams once shared, “For years I would travel to countries that didn’t have products that were made for me. But I still had to show up to press, to events and I had to look decent.” These experiences made Williams ensure that other players would not face the same problem and inspired her to launch the brand. But despite her initiatives, she has continued to face her share of struggles, as revealed by her husband Alexis Ohanian. 

When Alexis Ohanian highlighted Serena Williams’ struggles

Alexis Ohanian has never shied away from expressing his love for his family. He has revealed on several instances how his life was changed after Williams’s entry and has heaped praises on his legendary wife time and again. But he also highlights the struggles that Williams herself faced in achieving the success that she witnesses today. 

Ohanian engaged in an interview with the host Gayle King for Radio Andy and expressed the reason behind his initiatives for female athletes. Speaking in the interview, the Reddit co-founder said, “I know I am better at my job from the perspective that it gives me. I also know being blessed to have two daughters, two black daughters in particular helps me reframe even some of the most subtle things. And then yes, to be married to someone who has done so much and still has to combat all kinds of ugly things, it is just a reminder of how much more needs to happen.” But despite these struggles, Williams seems to be undefeated. 

As she continues her remarkable journey, it would be interesting to see if Williams shares more such advice and rejuvenates her fans and followers with her examples.