Venus Williams Serves Up a Detailed Explanation of Viral ‘Did it First’ Caption as Her Partnership with $1 Billion Juggernaut Continues to Thrive

Beyond the boundaries of tennis courts, the iconic figure Venus Williams, known for her glorious tennis career, also keeps revealing details about another passion of hers – fashion. Williams has found her footing in the world of design, collaborating with renowned brands like Ralph Lauren and Diane von Furstenberg. As the owner of the design company, V Starr Interiors and a member of the Council of Fashion Designers of America (CFDA), Williams has left great marks in both the sporting as well as the fashion worlds. Her latest endeavor is definitely one more feather in her cap.

As the global ambassador for Lacoste, Venus Williams came up with something exciting for the realm of fashion. The 43-year-old teamed up with her brand EleVen by Venus for a special collaborative line with Lacoste. This unique blend of sports and jet-setting style will showcase Venus’ special touch meeting the famous Lacoste crocodile emblem and creating a collection that goes beyond regular sportswear. Fans get served with fresh updates from the launch story as Venus recently opened up about the partnership.

Venus Williams reveals the story behind the new collection’s name

For nearly a century, Lacoste has been synonymous with timeless elegance, gracing wardrobes with its iconic crocodile logo. Founded by the inventive René Lacoste, whose legacy extends far beyond the tennis court, the brand has consistently pushed boundaries, not only in fashion but also in various unexpected realms.

In a recent interview, tennis legend Venus Williams shared insights into the inspiration behind the emblem, emphasizing its deeper meaning. “The starting point of that emblem was a capsule collection that Lacoste did a few years back for the spring/summer 2015 season, which then read “René did it first,” paying tribute to the brand’s founder and his inventive nature,” Williams stated. The tennis legend also expressed her admiration for the brand’s creative approach, noting how the collaboration seamlessly merges the past and the present in a celebration of innovation and firsts.

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As the “Venus did it first” slogan gained viral momentum, Venus justified, “So, the Lacoste team proposed “Venus did it first” as a throwback to René Lacoste and a nod to a number of firsts in both of our careers.” While Venus spoke highly of the collection and the great story behind its name, fans now are more curious about what the latest collection is all about.

A deeper look into the 18-piece capsule collection by Lacoste and EleVen

While Venus revealed the reason behind the new collection’s name, getting to know what exactly the tennis icon Venus Williams and Lacoste have come up with, is a great surprise. The two brands, Lacoste and EleVen (By Venus Williams) launched an 18-piece capsule collection that seamlessly blends the distinctive styles of both brands. This collaborative masterpiece marries Williams’ own brand, EleVen, established in 2007, with Lacoste’s timeless elegance, resulting in a collection that’s as unique as it is classic.

In an exclusive statement to ELLE.com, Williams revealed the inspiration behind this stylish partnership, emphasizing her lifelong admiration for Lacoste both on and off the court. Having become a brand ambassador last year, Williams saw the collaboration as an opportunity to craft something special with the Lacoste team.

As the stylish fusion of Lacoste and EleVen hits the shelves with varsity jackets and striped polos adding a touch of sporty sophistication to the lineup, the collection is highly anticipated to be a great hit. Williams, sharing her enthusiasm about the collaboration, mentioned that the collection is a reflection of the styles she has cherished from Lacoste, ones that resonate with the brand’s historic French essence.

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