American golden girl Venus Williams has no mood to stop anytime soon. She might be in her forties, but she keeps turning heads with her effortless style, redefining the term fashion icon in sports. Channeling her iconic look for a fashion show, Venus Williams offers an eccentric personality. However, what inspires her enduring charm that blends tennis and fashion so well? As she progresses with her work, the fraternity slowly receives its answer, understanding how unstoppable she is.

After launching her second book, Strive, Venus, didn’t take any rest. This Lacoste brand ambassador recently participated in the brand’s Spring-Summer show for the Paris Fashion Week and turned many heads with her impeccable style sense. From Vogue to Harper’s Bazaar, Williams’ cover shoots have already established her position as a diva in the fraternity. She attended the Louis Vuitton Fall 2024 Men’s Wear show at the Paris Fashion Week in January and rocked the event in stylish attire. Now, she is back for another fashion show and her look is too gorgeous to miss!

This former WTA number one rocked an elegant yellow halter neck dress highlighted with gold jewelry. Williams shared a video from her photoshoot grooving to music on her social media. Tagging the brand, she wrote, “Just being extra…again. The dress just gave me vibes!” The Grand Slam winner also shared her video of dancing to a song on TikTok and IG, which expressed how delighted she felt wearing that dress. Williams shared two other pictures on her IG story, where she was wearing the Lacoste dress and sitting in a car. “Paris, my happy place, but then the traffic starts, and I remember how beautiful and slow Jupiter is…” she captioned her photos.

Williams’ happiness in wearing a Lacoste is understandable. Two years ago, when she joined the brand as the brand ambassador, she had some amazing compliments that highlighted her interest in the collaboration.

Venus Williams revealed fangirling over Lacoste

Williams joined the brand in 2022 and revealed her interest in this collaboration. “I am a long-time fan of Lacoste and have always been inspired by the brand’s innovative style, beyond its tennis roots. Louise Trotter is such a visionary and the work she has done as creative director of the House is forward-thinking, inspired and constantly evolving. I am thrilled to be working alongside her as the face of Lacoste’s new silhouette,” she said in an interview according to Hypebae.

Lacoste’s former Artistic Director, Louise Trotter, expressed getting “emotional” working with an icon like Venus Williams. “ have so much respect for Venus, not just for her amazing game, but her values and the way she sees life. What she’s achieved not only as an athlete but as a human in really pushing for women and equality and empowerment… for me, that’s such an incredible message,” Trotter said. The Artistic Director’s message highlighted how Venus Williams’ achievements in her personal and professional lives inspired the brand for this collaboration. Given Lacoste was founded by former French player Rene Lacoste, Williams’ inclusion in the brand makes its journey more special.

Venus Williams’ recent appearance in Lacoste truly stunned people. However, the way Williams grooved in that dress showcased her happiness in representing the brand. Seeing such glee in their favorite tennis star, the fraternity wishes for more successful collaborations between Venus and Lacoste in the future.