The US Open isn’t just about aces, rallies, and nail-biting tiebreakers—it’s also a runway where tennis meets high fashion. While players like Coco Gauff are known for their incredible skills, they’re also turning heads with their style. This time, Gauff is grabbing headlines not just for her powerful backhand but for her bold outfit choice. Fans and fashionistas alike are buzzing about her on-court ensemble, proving that she’s not just a sensation on the court but a style icon too. Who knew tennis could be this chic?

Gauff started her Flushing Meadows campaign on Monday as she took on Varvara Gracheva in the first round of the tournament. The reigning US Open winner was seen dominating the courts as she baffled her opponent’s confidence and defeated her 6-2, 6-0. But more than the sensational performance that she depicted on the court, it was her outfit that caught the attention of the fans. 

The 20-year-old was seen in a Tiffany blue outfit on the court. To add to its charm, there was a fine touch of yellow stripes on the edge of her outfit, and was accompanied by a yellow headband as well. The outfit is the result of the partnership between the American star and the sportswear giant New Balance. This quickly turned the heads of the tennis enthusiasts, who took to X to express their love for Gauff’s new outfit. 

While only time will tell if the star player can make this attire memorable by defending her title, the fans are failing to keep their calm for now.

‘Love Coco Gauff’s kit’ – fans awestruck by Coco Gauff’s look

Taking to X, one user wrote, “Coco Gauff #USOpen2024 outfit is giving 😍😍.” The American star first signed a deal with New Balance when she was just 14. Later in 2022, Gauff signed a multiyear extension of the deal.

Gauff recently launched a new merchandise as part of her partnership with New Balance. The sportswear giant shared the information about it on their Instagram handle, as they wrote, “Introducing the Coco CG2. Coco’s second signature shoe channels her power and grace, on and off the court.” Gauff stepped on the tennis courts wearing the outfit of the same brand when she clinched her first and only Grand Slam title last year. The series of tweets continued. 

Another user responded similarly and wrote, “Love Coco Gauff’s kit. Colour is 😘😻.” Remember, the American star witnessed immense flak for the outfit she wore during the exhibition match ahead of the US Open. She was spotted in a different shade of blue color, that was accompanied by yellow head and hand bands. However, it failed to receive acceptance as the fans called it boring. The fans now have a different opinion though, on Gauff’s new outfit.

Responding to Gauff’s look, one more user wrote, “first look at Coco Gauff’s #USOpen outfit which is a bit similar to what she wore at Wimbledon. very nice fit!.” The World No. 3 women’s tennis star donned a white top and skirt in Wimbledon. While the colors have strikingly different features, fans have not failed to draw a comparison. Gauff’s Wimbledon outlook also drew attention because it looked pretty similar to that of American tennis legend Serena Williams’ 2019 attire.

Another user joined the fray and complimented Gauff. “Coco’s kit is fantastic,” the user wrote. For the unversed, there is a lot of planning that goes behind Gauff’s attire. In an interview earlier this year, Coco Gauff confirmed, “My Grand Slam outfits are planned basically a year to two years, even maybe sometimes longer in advance.” 

Yet another user portrayed their admiration for the outfit and wrote, “Loving Coco’s kit! #cocogauff  #USOpen2024.” As the season continues, it would be interesting to see if Coco Gauff continues to grace the court with more such dazzling outfits. But the other factor that remains even more crucial is whether the young talent can clinch her second title at the US Open.