While talking about Coco Gauff, people might mostly imagine a tennis sensation who is all set to take the tennis world by storm. But what many might not know is the fact that she is also stepping her foot into the world of business while expanding her ventures. Despite being just 19, the young American prodigy is already the CEO of her brand, Team Coco. While handling such pressure might be a difficult task for many, that does not seem to be the case with Gauff at all.
Reflecting on the same, Coco Gauff in an interview at the ongoing Australian Open opened up on how things have been for her in the last years as the CEO of her brand. She also revealed how things were for her 4-5 years ago and why having the right team is very important.
‘I know what I need to do’ Coco Gauff
ADVERTISEMENT
Article continues below this ad
In a recent interview, Coco Gauff came ahead and talked about the roles and responsibilities that she has as the CEO of her company. At just 19, Coco Gauff isn’t just a tennis professional, she’s also the boss of Team Coco. When she was younger, around 14 or 15, her parents handled a lot for her so she could focus on tennis. But as the years passed, Coco got more vocal about what she wanted, both on and off the court.
“I’ve definitely been more vocal about what I want on and off the court. Yeah, at first, like 15, 16, my parents were doing a lot of it for me just so I could focus on tennis. Now moving into more of the role. I’m getting older, having to make more decisions, all of that, on and off court,” said Gauff in the interview.
.@CocoGauff rocking her latest Casablanca collab as well as the brand’s newest New Balance 237s 👀 pic.twitter.com/Ol0pSbVf5z
— Complex Sneakers (@ComplexSneakers) June 7, 2021
Talking further about it, she suggested that she quite clearly knows what she wants in her life. Coco believes in herself, knows what she needs to do to succeed, and relies on her team, including coaches and advisors, for guidance. She believes in the fact that despite knowing things, having the right team is very essential as they can help you land a lot of success.
“I think for me, I know myself pretty well. I know what I need to do to succeed, not every single thing. That’s why we have coaches and people that advise me. As a player, I think all the great players kind of know what they need to do and need help from others. I think for me, I know what I need to do. It’s just all about having the right team to guide me into that path on how I want to do it or how I want to train or how I want to, I don’t know, work with certain brands, stuff like that. It’s definitely been a progress with each year,” Gauff further added in the interview.
Sydney McLaughlin-Levrone teams up with tennis superstar Coco Gauff in New Balance’s new commercial 🎥#WeGotNow
(via newbalancerunning/IG) pic.twitter.com/mqHwsnjdJQ
— RoriDunk (@FitzDunk) May 28, 2023
ADVERTISEMENT
Article continues below this ad
Every year, she’s getting better at this CEO stuff, learning the ropes of adulthood, and enjoying the progress along the way. Coco Gauff’s journey is a story of growth, from tennis prodigy to calling the shots in Team Coco.
Thus, Coco Gauff talked about how adulting has gone so far for her. While many might struggle with the burden of playing tennis and managing their team at such a young age for Gauff, things are alright. While things were a bit different 4-5 years back when her parents used to look at all of her branding, things have taken a huge turn today.
ADVERTISEMENT
Article continues below this ad
Not only this, she also talked about how having the right team by her side has always turned fruitful. With such a great career ahead of her, what do you think are her limits? Do let us know in the comments below!
Watch this story: 19-Year-Old Coco Gauff Reveals Plans Featuring Drake and Jaden Smith to Revolutionize the Not-So-Cool Tennis