34 Years after Retirement, American Legend Chris Evert Reveals How ‘Big Money’ Completely Altered the Business Dynamics of the Modern Game

On the competitive tennis courts, not many names resound as significantly as that of Chris Evert. The ‘Ice Maiden’ was renowned for the calm and furious disposition that characterized her on and off the court. 34 years after retiring with her racket, Evert is no longer a perplexing or enigmatic figure in the game. Instead, she has flawlessly progressed into a broadcast stall, where she offers her experiences in the tennis world. In a recent interview,  the American veteran offered details of how modern tennis has gone through a seismic change since her playing days.

In her playing days, Chris Evert’s tranquility under tension charmed her to fans and helped her strength at matches. She was known for her unfaltering disposition, even in high-stakes contests. Her recent views have started a new talk in the financially evolving sport.

Chris Evert reflects on how ‘big money’ rewrote the playbook of modern tennis

Today, Chris Evert has flawlessly changed from a player to a trending telecaster. Her capacity to stay cool-headed makes her a respectable voice in the game she once ruled. In her interview with the New York Post, Evert shared captivating points of view about tennis. The tennis expert shared how tennis has advanced since her retirement in 1989. She admired when tennis was easier and was just about fundamentals and strategy.

Evert shared, “There wasn’t as much information out there… about science, diet, sleep and injuries. Tennis is a big business now. There’s big money.”

During her playing days, the game was without the ubiquitous power of social media. The spotlight on tennis stars didn’t sparkle as brilliantly as it does today. In her period, tennis was about the racquet, the court, and the opponent across the net. The simplicity of the game permitted players to focus on their game without the interruptions that accompany the digital age.

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Today, tennis stars are not simply competitors; they are brand ambassadors, social influencers, and entrepreneurs. The pressure to succeed on the court is also joined by the expectation to succeed off it. This significant shift has raised the game into an extravagant industry where financial stakes are higher than before.

Evert, who retired at the age of 34, often faces challenges when it comes to preserving and growing their wealth once their playing career has peaked in terms of earnings. Fortunately, she had a financial expert by her side in the form of her father, an economics major at Notre Dame, who always remained vigilant about her financial matters.

Evert once shared the financial advice she received from her doting father

Chris Evert’s father had played a crucial role in managing her financial resources, as she candidly shared in a 2022 interview. She expressed her deep appreciation for her father’s guidance. She had stated that when her fellow athletes were losing money on investments like oil, her father had protected her financial interests. His conservative approach to financial matters proved invaluable, especially during the 2008 financial crisis when so many people suffered losses.

Evert’s financial stability during that turbulent period was largely attributed to her father’s prudent guidance. Her father’s advice extended to making wise investments in the stock market, and he recommended allocating a significant portion of her assets to fixed income and stocks.

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