‘The Best Body of Photos That I’ve Ever Taken in My Life’ – Venus Williams Commences Her New Partnership With Lacoste

Serena and Venus Williams’ story goes a long way as far as their achievements are concerned. Not only have they been successful on the tennis court but also have triumphed in the business world. Further, they are proud owners of their various businesses like Serena Ventures, EleVen, etc. Recently, Venus commenced her new partnership with the clothing company, Lacoste.

Venus Williams kicks off her partnership with Lacoste

Earlier this year, Lacoste announced Venus as its Global Ambassador. The elder Williams sister commemorated their partnership with an outstanding photoshoot. Talking about the partnership, she said, “Hi, so it’s Venus here and today, very special shooting a new partnership. So I’m super excited to do this and get this kicked off and the best part is going to encompass all the things I love; fashion, wellness, and philanthropy so today is a big day.”

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Further, she added, “So here I am behind the scenes on the very first Lacoste shoot and the very first part of my partnership with Lacoste and I’m so so happy because I love tennis and I love the heritage that Lacoste has in tennis and also I love the intersection of fashion and sport that Lacoste has really pioneered and I love all the pieces I’m gonna wear today and she handpicked them and I was so happy just to let her dress me and to be her model today, to be her mannequin and to just enjoy being a part of the Lacoste family.” 

Venus on her experience at the photoshoot

The 41-year-old had an exciting time shooting for Lacoste. She said, “So today was like a real fashion shoot in the sense that the photographer really told me like what to do and he’s like, oh beautiful snap. Okay, move your hips now, shrug a little bit now, hand in pocket, eyes to me. So a lot of the shoots can be just like, you’re moving and other shoots can obviously be like tennis do a lot of those but this one was real fashion in the sense that the photographer knew exactly what he wanted and it was cool to just trust him on that and just do what he told me and it turned out like, wow.”

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Thanking the team involved in the photoshoot, she said, “I have to say I really feel like this was the best body of photos that I’ve ever taken in my life and it was only like two hours of shooting and I really want to thank Louise and all the team, all the hair, all the makeup because they made me my best self, because I didn’t wake up like that. I wish I could wake up like that but I’m so excited about this partnership.”

With the partnership with Venus, Lacoste has added another gem to its growing roster of athletes. The apparel brand already is in a partnership with World Number 1, Novak Djokovic, with their partnership running till 2025.