The Reddit co-founder Alexis Ohanian is one of the most successful entrepreneurs of all time. However, it would not have been possible had it not been for his dedication and commitment to his customers. Once again, he looks back upon how he added a personal touch for a customer ordering merch from his and Serena Williams‘ Los Angeles Golf Club.

Ohanian lives by the motto, “Practice what you preach.” As he once again dives into imperative lessons of being an efficient founder, he leads by example, showing how his lessons yield results.

Serena Williams and Alexis Ohanian-founded LAGC becomes an entrepreneurial lesson for new founders

The 23-time Grand Slam champion is now actively expanding her off-court endeavors. Along with her husband, Alexis Ohanian, she founded TGL’s first team, Los Angeles Golf Club (LAGC). It is Tiger Woods and Rory McIlroy‘s TGL’s first golf team.

Now, to increase its fan following and customer base, Ohanian gave a perfect example of how to lead one’s brand. He reminisced about the personal video message he sent to people who would order LAGC merch. He added, “People were thrilled since they knew this took real time to execute.” Deriving a lesson from this, he stated, “That good feeling translates to brand loyalty, positive word-of-mouth, & a healthy community.” 

Sharing some tips on building a loyal community, he stated, “Make 1-1 phone calls. Write personal emails. Find individual ways to surprise and delight your community.” As per him, this will eventually lead people to believe that the founder cares about them personally, which goes a long way in yielding results. 

Finally, he also talked about investing time and energy in bringing out cool merch. Because “Merch gives people a sense of identity that’s shared with each other + connected back to the community. It’s also free advertising.” 

This is not the first time that Ohanian has delved deep while sharing his life learnings as an entrepreneur. Besides this, he has also focused on the fact that one needs to balance her/his personal and professional life.

READ MORE: 3 Years After Crucial Move Away From $15,000,000,000 Worth Success, Serena Williams’ Husband Alexis Ohanian Discloses Emotional Reason as a Father Which Prompted the Decision

Alexis Ohanian on finding the right balance

In a past thread of tweets, Ohanian delved deep into the destructive, “hustle-porn” culture. He stated how it is deteriorating the quality of young founders.

Giving an example, he warned young founders how this will affect the quality of their life in general. All in all, to stop that from happening, he guided them to focus on two things- exercise and family time.

As Ohanian gears up to be a father for the second time, he is giving valuable lessons he has picked up after having a family of his own.

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