When it comes to promoting women’s sports, Serena Williams‘s businessman husband, Alexis Ohanian knows no limits. This Angel City FC investor, recently stormed social media after giving a shout-out for wifey, Serena Williams’s BFF Kim Kardashian’s new collaboration with WNBA. Kim Kardashian, who also attended the Armenia Fund project with Ohanian, has bedazzled the Reddit co-founder with her new objective “Fits Everybody”. After spotlighting men’s basketball with the previous two campaigns, Skim’s latest move celebrates women players for the first time.

Reddit’s co-founder Alexis Ohanian recently tweeted on his official X (formerly Twitter) platform to congratulate Kim Kardashian’s $4 million clothing line brand Skims‘s latest campaign with the Women’s National Basketball Association. “THIS is so good. Great job @skims team +@tracyromulus ” tweeted Ohanian.

Along with his wish, Ohanian also retweeted Kim Kardashian’s official message on X, where she shared Skims‘s latest campaign featuring prominent female basketball players flaunting their comfortable and nude-colored underwear. “As the official underwear of the @WNBA, SKIMS is as comfortable as it gets. Just in time for the season tip-off Candace Parker, Cameron Brink, Kelsey Plum, Dijonai Carrington, and Skylar Diggins-Smith sport our Fits Everybody collection” Kim Kardashian tweeted. 

Skims‘s latest campaign features Candace Parker, who just retired from the sport after a long 16 years of professional career. Parker was an overall pick in 2008 and a three-time WNBA champion. Fans spotted the 2024 second-overall draft pick for LA Sparks, Cameron Brink, who had a successful career at Stanford previously.  “SKIMS has been an underwear staple in my wardrobe for years, I’m really grateful to be included in this lineup of players, especially with the greats who I have looked up to for so long. It’s truly a dream come true to be working with a brand that I love so much ” said Brink.

Then there was Kelsey Plum, the no 1 overall pick, and Skylar Diggins-Smith who graced their presence at the campaign. Dijonai Corrington was one of the new faces of the campaign, who joined the league as a draft pick for Connecticut Sun in the second round. These talented basketball names showed off neutral-toned innerwear from the brand’s Fits Everybody collection. Photographer Hugh Wilson shot the campaign.

After starting her brand in 2019, Kim Kardashian bagged a huge deal with WNBA last year as they became the association’s official innerwear partner. Skims, which has created popularity in the American market offers t-shirts, hoodies, and swimsuits parallel to their dedicated venture with comfortable loungewear for both men and women. Not only WNBA, but Kardashian’s $4 million clothing line is also the official innerwear partner for the National Basketball Association.

Delighted to be a part of women’s sports, Kardashian stated- “Championing women and women in sports is incredibly important to SKIMS, Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season.”

Alexis Ohanian’s best wishes for Skims‘s new campaign represent how much he dedicatedly promotes women’s sports. More than that, it shows Ohanian’s gentlemanly gesture to support a friend’s good initiatives. Not only Ohanian but, Serena Williams’s good friend Kim Kardashian also complimented the tennis star’s amazing bond with her husband Alexis Ohanian.

Kim Kardashian once complimented Ohanian calling him Serena Williams’s “prince”

While Kim Kardashian was Serena Williams’s professional closet organizer, their working relationship transitioned into a beautiful friendship later on. In her interview with Vogue in 2017, Kardashian gave her fans a glimpse of her bond with Serena by sharing the world’s former number-one tennis star’s interesting secrets with the interviewer.

“She is obsessed with karaoke, which personally is my biggest fear in life. I remember a dinner in San Francisco before a DNC fund-raiser. Serena sang, Obama sang, Kanye sang. It was legendary. She gives herself those moments — it’s how she recharges, Serena’s the girl you can call and say anything to. She’ll never judge you, and she’s never too busy for you,” said Kim.

Her bond with Serena Williams is another story. However, Kardashian attended this Olympic gold-medalist WTA star’s wedding with Ohanian in New Orleans and surprised her fans by complimenting Alexis Ohanian. “I’ve known Serena for so long and am so happy she’s found her prince. From the moment she told me she met Alexis in Rome, it was like… she’s been so happy and has this light about her that is so special to see. You just know it is so real. He makes her so happy and that just makes her friends happy” she said about Williams’s marriage in an interview.

Nevertheless, Alexis Ohanian’s wish for Skims‘s new campaign screams about his and Serena Williams’s strong friendship with Kim Kardashian. It also shows Ohanian’s attempts to popularise women’s sports and empower the athletes. With a renowned personality like Kim Kardashian joining the league, women’s sports will soon shine bright globally, influencing other countries.