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Will Jozy Altidore's business move with the Bills redefine athlete investments in the NFL?

Tennis isn’t just about thrilling matches and nail-biting showdowns—there’s a lot more happening behind the scenes. For players who’ve mastered the game, like Sloane Stephens, it’s not just about trophies and accolades, but also about success, fame, and financial growth. With that success, opportunities to invest and build a future off the court often come knocking. And now, it seems like Sloane’s husband, Jozy Altidore, is about to make a big splash of his own.

The former US soccer star, who married Stephens in 2022, is gearing up to buy minority stakes in the Buffalo Bills along with former NBA stars Vince Carter and Tracy McGrady, per Sportico. For the unversed, the club is owned by the father of Jessica Pegula, Terry Pegula, and his family and is actively seeking investors, although no clear confirmation about the matter has been shared as of yet.

Earlier this year, it was reported that the Bills hired Allen & Co. to help explore the sale of a non-control stake, which was roughly 25%. According to the latest reports, Altidore, Carter, and McGrady are in talks to gain control over these stakes. Interestingly, the trio have a significant connection to nearby Toronto, where they all played at some point in their careers. However, the stars themselves have not confirmed anything so far, and the chances of the deal remain shaky.

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In an earlier statement, the Pegula family-owned Club also highlighted a similar situation and said that nothing can be confirmed unless approved by the National Football League (NFL). “There has been a significant amount of interest, and our focus has been on finding the right partners for our organization. The process is ongoing, and any potential investor cannot be confirmed or finalized until it is approved by the NFL,” the statement read. “The Pegula family’s continued commitment to our fans across this region and beyond, Western New York, and the new Highmark Stadium remains unchanged.” Remember, the net worth of the club is estimated at $5.08 billion, per Sportico. When it comes to investment, this is not the first time Stephens or her husband has entered into a business venture.

Jozy Altidore has a potential investment in TMRW Sports, which is the media company behind the golf venture TGL. Similarly, Stephens has also launched beauty and personal care products, like No. 3161 Game-Changin Deodorant and the 24/7 Hustle Deodorizing Body Mist, through her brand Doc & Glo, which primarily aims to cater to athletes on the court. It is probably because of this business experience that Stephens has a unique stand to take when it comes to entrepreneurship. 

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Will Jozy Altidore's business move with the Bills redefine athlete investments in the NFL?

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When Sloane Stephens shared a unique lesson about business

Sloane Stephens has played some extremely hard matches and has witnessed challenging times on the court during her career. However, entering the business world was not easy for the star player either, as she revealed the challenges that lie ahead for an individual.

Engaging in an interview with People, Stephens shared the lessons she witnessed while entering the business domain. “Entrepreneurship is not for the weak,” she said. She feels, “Learning a new business is a whole different beast,” but why? Continuing further, the star player revealed, “It’s finding retailers, cold emailing people, messaging them on LinkedIn, finding the right manufacturer — things like that.” Several challenges came her way but she said that she always found a way to “pivot” and be active. That’s perhaps the secret to success in the world of entrepreneurs. “It’s definitely something that you have to be totally ready for,” Stephens added. 

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For now, it would be interesting to see how successful the deal will turn out to be for her husband and if he enters into a new partnership involving Jessica Pegula’s family.

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