Serena Williams brought her best game to Paris, once again. This time, it wasn’t on the court, but on the dance floor! Serena showcased her smooth dance moves with her close friends and colleagues, sharing a glimpse of her fun time through her social media posts. She also visited Nike’s On Air event, commanding attention with her contagious energy and flawless rhythm at a party in a restaurant.

Williams demonstrated her abilities beyond the tennis court as she grooved to the music during a dinner party in Paris. She put the video on her Instagram story, captioning it “Dinner time!”. With a ring of companions and admirers, she drew roars and applause from the audience.  Throwing her hands up in the air, Serena Williams became the party spotlight, despite going there to visit the Nike on Air event in Paris. Significantly, this extravaganza was attended by many other icons, like Chloe Covell, A’ja Wilson, Sha’Carri Richardson, and so on.

Moreover, Williams also posted glimpses of her outfit on Instagram, where she was dressed entirely in a beige outfit. Her Instagram post had a caption that said, “Nike On Air Event 2024: Paris, France 🇫🇷 on my way,” where she shared glimpses from the event featuring various Nike products on display.

At the age of 21, Williams had agreed to a multi-million-dollar contract with Nike. Since then, it has grown to be one of the most important partnerships for both sides. Serena Williams and the massive sports brand are still close, and she has regularly been working together to develop fashion collections. The 23-time major champion wore Nike apparel for the first time in 2004.

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Serena also happened to wear a specially designed Nike outfit for her farewell on-court appearance at the 2022 US Open. It included a tennis dress underneath, and a cropped sports jacket, embellished with jewels. With them, there was a pair of PE Nike Court Flare 2 sneakers, among other accessories. And after years of working together, she previously shared one of the lessons that she had learned along the way.

Serena Williams warns not to “get in Nike’s space”

In 2018, Serena Williams debuted her direct-to-consumer apparel brand named ‘Serena’.  Her brand has been available since, only accessible through her website. During an interview, when asked about the lessons that she took from her sponsor Nike, Serena revealed, “Don’t get in Nike’s space because they do it well!”.

This lighthearted comment underscored her admiration for the organization as she further added, “Nike’s such an amazing leader in what they do.”. Serena Williams also expressed gratitude to Nike for their willingness to speak up for what’s right and to give others the confidence to do the same. Williams is one of Nike’s most well-known brand ambassadors. And she never ceases to amaze and motivate people with her unmatched talent, love of sports, and style throughout her engagements with brands.

Serena’s participation at the Nike On Air Event in Paris served as yet another reminder of the sports industry’s limitless creativity, highlighting the expressive possibilities for professionals.

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