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via Imago

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Serena Williams, while reveling in a legendary career in tennis over the years, also made sure to build an impressive portfolio in the world of brand endorsements. Having partnered with world-renowned brands like Nike, Wilson, Audemars Piguet, and Ford, among others, Serena never fails to show her loyalty to her long-time sponsors. Recently, the tennis star showcased the same, after her recent involvement with Elon Musk’s Tesla.

After taking a ride with her husband in an exclusive Tesla Cybertruck, Serena chose to preserve her loyalty to her favorite automobile brand instead of switching sides.

Serena Williams clarifies her choice of ride

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Recently, Williams and her husband, Alexis Ohanian, were seen at a party in their exclusive Tesla Cybertrucks, which is part of the Foundation series Cyberbeast edition. As the images started to trend on social media and rumors swirled about a possible switch in her favorite automobile brand, the legend came forward to clarify her choice.

While the tennis legend has been a part of the Lincoln Motors family, she appeared in a commercial for the flagship SUV Lincoln Navigator too. Backing her collaboration with the brand, she recently posted pictures of her and Alexis around their Navigator to clarify her choice of ride. Along with the pictures, she also wrote a caption that read, “Don’t be mistaken, I ride with my Lincoln family … in all stages of my life.”

As the post appeared on her Instagram profile, it gave a clear hint of her prolonged partnership with the brand. With the former tennis star’s recent post gaining attention from fans, the Lincoln Motor Company is sure to seek the interest of more and more buyers.

Williams’ partnership with the Lincoln Motor Company

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The tennis legend has been in collaboration with the Lincoln Motor Company for a while now. Recently, Serena teamed up with the Lincoln Motor Company to promote their new model, the Lincoln Navigator. The music video, titled ‘Letting Go’, featured Williams driving the luxury SUV while acting in a touching scene showing a young girl learning to swim.

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Williams, who is a long-time brand ambassador for Lincoln, also shared a sneak peek of the video on her Instagram account. The video was filmed only a few weeks before she gave birth to her second daughter, Adira River, in August 2023. As the music video was a part of Lincoln’s campaign to showcase the features and benefits of the Lincoln Navigator, it reflected every detail of the vehicle.

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Now that her choice of ride is clear, do you think Serena will be tempted by Tesla’s unique models in the coming years?

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