Serena Williams needs no introduction—her legacy on the tennis courts speaks for itself. But now, it seems the spotlight is slowly but surely shifting towards the next generation in her family. We are talking about none other than her adorable daughters, Olympia and Adira. But wait, that’s not on grass, clay, or hard court! At just seven years old, Olympia is making waves on fashion runaway. And beside her, she also has sister Adira, who just turned 1 on August 15.

The seven-year-old took to her Instagram account to share a string of pictures of herself as she posed for the children’s clothing brand Janie and Jack. Olympia can be seen in an adorable white dress with a white fur jacket. Her look is enhanced by a black bow and black ballet flats, as she can be seen smiling brightly for the winter collection of the brand. On the other hand, Adira posed adorably in a cute light-peach dress for the brand. Complementing her style are silver sandals with bow-style straps.   

Captioning the post, Olympia wrote, “In our @janieandjack era. Come check us out in their new winter collection. Bows all season long 🎀
 Keep your eyes peeled. Something fun is coming this spring! #JanieandJackPartner #JanieandJackLove.” Founded in 2002 in San Francisco, Janie and Jack offers products for newborns up to 24 months as well as boys and girls up to the age of 18. Do you want to know how much it would cost to see your little ones donning Serena’s daughters’ outfits? Here you go!  

Olympia’s look:

• Janie and Jack The Encore Dress: $79.20
• Janie and Jack The Solo Faux Fur Jacket: $71.20
• Janie and Jack Patent Bow Ballet Flat: $47.20

Adira’s look

• Janie and Jack Baby Velvet Collared Matching Set: $47.20
• Janie and Jack Baby Bow Flat: $33.60

All the items are available on the brand’s website with a 20% off. The brand boasts a revenue of $15.6 Billion as of 2022. Hence, the latest partnership of Olympia comes as a major update for the fans of the legendary player and her family. Interestingly, Olympia had inspired mom Serena when the latter launched her fashion line ‘Serena’ back in 2018.

Just one day after winning her first Grand Slam match (in French Open 2018) since giving birth to daughter Olympia, Williams launched her first eponymous fashion brand, Serena. “Ever since [giving birth to] Olympia I was like, ‘Okay I have a daughter, I want her to feel good about herself.’ She is strong already, so I want her to feel beautiful and I want to spread that message through the collection,” Serena had said. But donning branded dresses to turn heads in not what Olympia has done for the first time.

Serena’s Instagram account is studded with twinning mother-and-daughter ensembles, be it in hot pink Balmain dresses, diamante-covered black body suits, or identical tennis outfits. At the 2022 US Open, Olympia turned the spotlight towards her by recreating her mum’s iconic look. She donned a black Nike dress bedazzled with mini diamantes on top, a kids’ version of the piece worn by Serena. Also noteworthy was her white beads at the end of her braids, similar to the ones that Serena sported when she won her first US Open in 1999. There are more instances to prove that Olympia is a fashionista in making.

In 2018, when Olympia turned one, the late designer Virgil Abloh gifted her a custom pair of Off-White x Nike Blazer Mid trainers from his Queen collection, originally designed for Serena! The same year, her little Burberry dress while watching her mum and aunt Venus’ tennis match in Abu Dhabi was unmissable. Olympia has already graced fashion shows in Milan and New York. And if these were not enough, then let us tell you that at three months old, she was the youngest person ever to appear on the cover of Vogue!

Serena Williams’ daughter has been quite active on social media. She boasts a whopping 639K followers on Instagram and follows only 6 people. Apart from that, she is often featured on her father Alexis Ohanian’s social media as well.

When Alexis Ohanian shared a heartfelt message on fatherhood

Alexis Ohanian has often highlighted how important is family to him. He is seen engaging in adorable moments with his daughters and does not even hesitate to take them to his workplace as was witnessed by Olympia’s presence at Athlos NYC. Ohanian has often highlighted how grateful he is to be a father of two daughters and expressed his love for his kids. 

Taking to X on October 10, Ohanian shared a heartfelt post for his daughters. “I’m so proud to be a father to two amazing little girls,” he wrote. Ohanian, and Williams, welcomed their first daughter, Olympia, in 2017. Their second daughter, Adira, was born in 2023 after the tennis star said goodbye to the sports arena in 2022 to grow their family. In the post, Ohanian expressed how blessed he is to have them in his life. However, the fatherly love often goes overboard.

In 2017, Williams called out Alexis on Twitter for spoiling Olympia with clothes and toys, as she wrote that if he bought any more, their kid might explode! Alexis took to Instagram to reveal that he got Olympia a mini version of Thor’s hammer before they went on to watch Thor: Ragnarok. In fact, he rented a whole theatre so the family could watch the movie together with friends! However, spoiling his children is not the only thing that Alexis does for his daughters. He has taken some meaningful steps as well.

At just 5 years, Olympia became the youngest co-owner of 2 major sports teams: The Los Angeles Golf Club and the NSWL team of Angel City FC. In fact, Serena and Alexis have also made Adira the youngest owner and shareholder of Angel City. Understandably, with a sporting legend in the house, the couple has introduced the children to the sports landscape early in life.

“An absolute blessing,” the 41-year-old had written about fatherhood. He has often highlighted how Olympia and Adira have helped him change his worldviews and has showered immense praise on them. As time evolves, it would be interesting to see if Olympia engages in any more brand deals and adds to the achievements of her family.