Serena Williams is a name that resonates far beyond the tennis courts. Since hanging up her racquets in 2022, she has kept herself in the spotlight—this time with a bold move into the world of entrepreneurship. Her latest venture, the fashion and lifestyle brand WYN, has been making waves, and it’s no surprise why. But what inspired Williams to take this leap into a new arena? Well, in true Serena style, the answer is both empowering and deeply personal.

The 43-year-old engaged in an interaction with Essence on October 16 and deliberated on a wide range of topics pertaining to her life after tennis and her new venture. She also opened up about what motivated her to start WYN, and interestingly, her daughter Olympia is also a major factor behind the initiative.  

WYN is a brand that focuses not just on the lives of the athletes who sweat in the sun, but also on people beyond the sports arena. Speaking about this, Williams shared, “I love to invest in things that affect the everyday lives of people. That’s me.” Continuing further, she revealed how discharging her duties as a mother for her seven-year-old daughter also became an inspiration for her initiative.

“When I pick Olympia up, or I’m at her school or volunteering—which I do all the way—I want to be able to do that and still look good.” For the unversed, Serena Williams launched the brand this year itself in April with 10 SKUs including matte lipsticks and tinted SPF. She also launched a collection of lip glosses and lip liners under her WYN Beauty brand as she celebrated 25 years of her first Grand Slam. Williams had earlier revealed the motive behind the brand.

According to the former world no. 1, the goal is to build brand awareness for WYN, whose tennis ball-green products center on long wear and performance. Speaking about the brand at the time of the launch, the star player shared, “You can be strong and beautiful at the same time.” Continuing further, she added, “Most of the time, you only see these athletes when they’re playing, and so they want to be able to present themselves the best way they can.” And it seems like the star player is already getting validation for her product from outside the tennis world as well.

When Serena Williams received support for her new venture from Kim Kardashian

Serena Williams has not just garnered a fanbase for herself but has also built great bonds both on and off the court. It is precisely for this reason that the star player has continued to receive support for her venture from all over the globe. And joining the fray of supporters is none other than the American media personality Kim Kardashian.

The 43-year-old took to her Instagram on September 13 and expressed her admiration for Williams’ brand, WYN Beauty. The picture had several makeup tools including a lip gloss and a lip liner. She also tagged the tennis star herself and the company. The story was in fact reshared by the tennis legend herself on her story who captioned it, “❤️❤️.” This also served as a major boost for Williams who is focusing extensively on building her brand’s visibility. 

For now, it would be interesting to see if the star player shares more such interesting stories about her brand and her family. Will Williams be able to ensure a dominant place for WYN as well in the economic market? Well, only time will tell.