When all eyes are on the 2024 US Open, Naomi Osaka‘s undeniable aura snatches the attention like no other. Donned in a gorgeous Nike outfit, Osaka enters the scene, creating a statement with each step, leaving the tennis world fixated on her look. She creates a buzz with her style, revealing she is here not just to compete but also to create a narrative that is impossible to ignore.

Osaka channels her cheek yet competitive self in Nike’s new advertisement ‘dare to hit different’. She enters a court with a few women sitting on the benches with racquets who look like they are waiting to play tennis. These women were checking their phones and talking to each other. Their eyes tell they don’t know about Osaka. However, the former US Open champion enters the scene with a swag. Maintaining her usual grace, this Grand Slam champion hit a ball so hard that it went through the territorial net and stunned the others. She then leaves the court in a black jacket dress highlighted with a big beige silky bow on its back and maintains eye contact with those women, showing how she ‘dare(d) to hit different’.

This latest Nike advertisement especially features Naomi Osaka’s US Open dress. Not only does her bomber jacket display her girly side with a huge bow, but her tournament dress’s four tiers of ruffles showcase another smaller shiny bow, making the apparel look adorable. Her bomber jacket’s low hemline is highlighted with tulle lace borders, revealing a bit of her US Open dress.

Bows are always in fashion, but hardly a few know how to nail it like the Japanese WTA star! Osaka’s fascination with bows took a different dimension when her US Open Nike sneakers featured one light green bow on the ankle of each shoe. Osaka’s sneakers first captured the media’s glance when she clicked a photo with her friend Iga Swiatek at the practice session, last week. Her Nike dress and her sneakers seemed to be able to capture her bubbly personality amazingly. “Take a bow,” writes the Tennis Channel with a bow and a clapping emoji while revealing Osaka’s look on X.

While this advertisement stormed social media with uncountable praise, the designer spills how Osaka had a major role in its conceptualization. Yoon Ahn, the designer behind Osaka’s creative US Open look, reveals an interesting story that influenced the dress’s making.

Naomi Osaka “responded with Japanese Subculture references” while conceptualizing her US Open look

Osaka is not only brilliant in tennis but also has a great fashion sense. This is proven when her designer for Nike mentioned a story behind her latest Grand Slam look. Yoon Ahn narrated how Osaka sent him “a few looks of this ‘Lolita’ goth thing she was really vibing at that moment.” “They go out and wear pink, frills, bows, lace. It’s about really owning the cutesy-ness and the girly-hood,”- this was the main idea. According to the New York Times, “Ms. Osaka responded with Japanese subculture references, said Ms. Ahn, who co-founded the Tokyo label Ambush in 2008 and began collaborating with Nike in 2018.”

The designer further revealed how Osaka’s US Open looks were made in two versions, one in black and another in green, for daytime matches. Nike also designed a special one for Osaka’s daughter Shai, who might attend her mother’s matches in the Flashing Meadows.

Naomi Osaka’s latest Nike has highlighted Nike’s brilliance in making gorgeous and out-of-the-box designs for their sponsored athletes. As gorgeous as Osaka’s dress looks, her followers want her to bring the same energy and skill to her upcoming US Open matches. Do you think she can make it?