Fashion and Serena Williams are a perfect match. While she’s known for iconic tennis kits and stunning looks at fashion events, Serena’s fashion sense is often evident in her heartwarming social media updates with he daughter Olympia, whether she is teaching her a traditional gumbo recipe or twinning with her in matching outfits. No wonder she showed off her “Greatest Mother Of All Time” T-shirt earlier in March. But hey, that’s not it. Serena is now collaborating with Janie and Jack, combining her style with family time. What’s she got for us this time?

For the unversed, Serena has just dropped her first-ever children’s clothing line with Janie and Jack, and it’s absolutely captivating! The Spring 2025 limited-edition collection is inspired by her daughters, Olympia and Adira, focusing on celebrating family and joy. On March 12, she shared some behind-the-scenes fun from her photoshoot with Janie and Jack on Instagram. The 43-year-old expressed her excitement, saying, “Anything I do with my girls brings me joy, but creating this collection with them and @janieandjack has been a dream come true.” This marked the first time all three were featured together in a fashion campaign.

A couple of days later, on Friday, March 14, the 23-time GS winner turned it up a notch by sharing another glimpse from the photoshoot. Sharing pictures of her and the girls in their pink outfits, she captioned, “It’s all about pink with us girls 🩷” embracing the adorable yet eye-catching attire made for fans to purchase.

The Serena Williams x Janie and Jack collection is an amalgamation of family and style. As Serena noted, “Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.” The brand itself also shared the excitement on Instagram, announcing the arrival of the limited-edition collection with the tagline “WHERE LOVE MEETS STYLE.”

Interestingly, Serena’s childhood fashion inspires the collection as well, including a refined version of her iconic 1992 tennis outfit, which Olympia models. This line is available for kids up to 12 years old and includes a variety of resort-ready apparel and accessories. Apparently, the seven-year-old also contributed to the collection. Though the details of her involvement remain a fun secret for now. However, Serena didn’t shy away from sharing the little details.

Serena shares how Olympia’s creative touch inspired Janie and Jack’s new collection

Serena Williams has been a fan of Janie and Jack since Olympia was a baby, making this collaboration a natural fit. Speaking to Women’s Wear Daily on March 11, she confessed, “I was really nervous about it. They have a wonderful team and a wonderful designer who was able to help me through that process. And it was cool. I’ve designed adult clothes and sportswear, but I’ve never done this.” Despite the initial jitters, Serena’s passion for family and style shone through in the collection.

One of the highlights of this collaboration was getting her daughter, Olympia, involved in the design process. Serena revealed, “I actually asked her. There were some choices. When we were narrowing down the collection, I actually asked her which one she liked better. Thankfully, it was the same one I liked better.”

This, however, wasn’t the only family touch; Serena’s love for pink dominated the collection, a color she’s always adored. She explained, “I love pink, and it was an opportunity to explore that in a big way. We played around in this collection with a lot of pinks.”

The result is a vibrant, limited-edition collection that celebrates family and style. Serena’s enthusiasm is infectious, and it’s clear she’s having a blast with her daughters. Whether it’s matching pink outfits at a Taylor Swift concert or designing clothes together, Serena is living her best life as a mom. And who can blame her? Family is all that matters at the end of the day!