Mind-Boggling Estimates Reveal a Massive 8-Figure Annual Revenue for Serena Williams Over Each Instagram Post

American tennis legend, Serena Williams, hung her racket on Friday. She bowed out of the US Open 2022, after a fighting third-round defeat. With this, an illustrious 27-year-old career, came to an end. Over the years, the legend has built a brand of her own name and is among the most popular celebrities on the internet.

Apart from her vested interests in different ventures, the 40-year-old also earns a great deal from Instagram. Here’s a detailed analysis of how much Serena makes from her Instagram account.

An estimation of Serena Williams’ income from Instagram

Serena Williams has a huge fan following, which has also earned her a whooping 15.5 million followers. With a fanbase that big Serena can easily charge between $2 per thousand fans to $3.50 per thousand fans. With this rate, she can demand for up to $30.83 thousand for a single Instagram update. Further, if she posts only one update a day, she still earns 22.51 million per year from it. However, it’s a known fact that Instagram posts are not the only way of income for Instagram influencers.

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They also earn from taking part in the panels or marketing their own material as well. It will definitely take the income above the estimate given above.

Tennis player to venture capitalist

Serena has earned a fair share of prize money playing in different tournaments over the years. However, the star athlete didn’t rely only on that for her source of income. The 40-year-old, founded Serena Ventures back in 2014. The venture firm invests in different tech startups all over the globe.

Serena has a special interest in supporting companies with founders from diverse and underrepresented backgrounds. Her venture capital firm has already included 60 companies in the portfolio, with 16 of them being unicorns. Recently, Serena ventures raised its inaugural fund of $111 million.

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Now that the investment game looks strong for Serena, and her income from social media, her post-retirement life looks quite sorted. The way she has managed it alongside her tennis career all these years is a great example for the next generation of athletes.