Massive Seven-Figure Social Value Reveals the Glorifying Impact of Serena Williams’ Final US Open Match

American tennis great Serena Williams retired after the US Open 2022. The 40-year-old was synonymous with tennis throughout her 27-year-long career. With her electrifying performances on the court, she made tennis more popular all over the world. Having won her first two rounds in the US Open, her fans were excited to see the American in the third round. However, as Serena lost the match, it became her career’s last match.

Serena’s retirement brought a record crowd to the Arthur Ashe stadium. For those fans who could not attend in person, Twitter was a major source of updates. As Serena played her last match, Twitter also recorded some amazing numbers.

Twitter impressions during Serena’s third round match

As per reports from Sports Business Journal, Serena Williams’ round three matches at the US Open generated a record 441M impressions on Twitter.

49078 tweets generated over $4.4M in social value. Earlier, Serena’s retirement declaration also spiked the ticket sales for the US Open 2022.

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As the legend took to the court for one last tournament, fans thronged the stadium to see their favorite superstar for the last time. Even after her retirement, the queen of the court kept her fans’ hopes of seeing her back in action alive by hinting at a possible return to the WTA tour in Australia next season.

Serena Williams’ performances after returning from injury

When we take a look at Serena’s performances this year, the legend was not at her usual best. She made her official comeback to the WTA tour, playing doubles at the Eastbourne International. When she returned to the court in singles at the Wimbledon Championships 2022, the 40-year-old lost in the very first round.

However, the 23-time major champion didn’t give up and decided to compete in the American hard court swing. While playing in the National Bank Open, she announced her decision to retire. By that time, Serena had already advanced to the second round, but couldn’t go any further. Later, she lost her first-round match against Emma Raducanu in the Cincinnati Masters.

Starting her campaign at the US Open, she registered a thumping win. Further, the 40-year-old defeated second seed Anett Kontaveit to make it to the third round. However, a spirited Ajla Tomljanović defeated her in the third round.

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