Patrick Mouratoglou, the mastermind behind Serena Williams‘ 10 Grand Slam victories and her reign as World No. 1, is much more than just a tennis coach. The 54-year-old, who is now coaching Naomi Osaka, has a multifaceted persona. He has showcased a keen sense of style through his “M-Factor” sportswear line, which he launched in 2023. “The M Factor is the belief that sport, hard work, and will to surpass yourself again and again are the mandatory skills to get the best from everyone,” Mouratoglou said back then. The legendary coach is now promoting another brand that exemplifies style.

On March 27, Replay – the iconic Italian denim brand – announced on Instagram that Patrick Mouratoglou is their newest brand ambassador! Known for its commitment to “re-making” and “re-creating,” Replay has built a reputation for high-quality denim, including its famous double-ring jeans introduced in 1989. With its diverse range of apparel, accessories, and footwear, they’re all about timeless style—and now Patrick is part of their family.

Sharing the news with his followers, Patrick reshared Replay’s post and wrote, “Thank you @replay! An honor for me to be a Replay Ambassador.” This collaboration feels like a perfect match. Replay’s bold approach to fashion aligns beautifully with Patrick’s relentless drive for greatness in tennis. As one of the sport’s most influential coaches, he embodies the spirit of pushing boundaries—values that Replay celebrates.

Replay’s history of teaming up with sports icons like Neymar Jr., Usain Bolt, and football teams such as Bayern Munich and Ajax highlights its dedication to athletic excellence. Patrick strengthens this strategy as Replay expands into tennis with its sponsorship of the 2025 Rolex Monte-Carlo Masters.

Matteo Sinigaglia, CEO of Replay, expressed his enthusiasm: “I am really enthusiastic to announce the partnership between our brand and this mover and shaker that has had such an incredible influence in the world of tennis.” He emphasized that Patrick’s remarkable impact makes him the perfect ambassador for Replay.

Patrick echoed this excitement: “I’ve always admired Replay for its bold spirit and timeless style. When I met Matteo, I immediately connected with his vision for the brand—one that goes far beyond fashion.” With shared values of innovation and performance, this partnership feels natural for both sides. But this isn’t Patrick’s first major sponsorship deal.

A look into Patrick Mouratoglou’s brand deals in the past

Patrick Mouratoglou has been part of several notable sponsorship deals over the years, with one of the most significant being his partnership with Dunlop since 2019. As an ambassador for the brand, Patrick endorsed their cutting-edge tennis equipment, including the Dunlop CV 3.0 racket, and collaborated on initiatives to support young talent through his Mouratoglou Tennis Academy. This collaboration aligned perfectly with his vision of nurturing future champions while promoting innovation in tennis gear.

Another standout partnership was with ASICS, where Patrick worked closely with their Institute of Sport Science in Kobe, Japan, focusing on research and development for tennis shoes. He praised ASICS for their emphasis on mental fitness, a philosophy that resonated deeply with his coaching approach. Patrick highlighted the importance of this collaboration by stating, “The mental aspect of the game is paramount as it makes the difference between a very good tennis player and a champion.”

Whether through endorsing premium equipment or collaborating on athlete-focused initiatives, the legendary coach has consistently elevated the brands he works with while contributing to the growth of tennis globally. Isn’t that worth appreciation?