“If every single one of the women who reached here today feels like this was the best meet of their lives, check,” Serena Williams‘ husband, Alexis Ohanian, said of his Athlos NYC event! A staunch supporter of women’s athletics, Ohanian’s Athlos track event, featuring Faith Kipyegon, Gabby Thomas, Alexis Holmes, and others, was an overwhelming success. However, besides the staggering $60,000 prize money and silver crown (for the winner), what caught fans’ attention was a sweet gesture by Ohanian who showed his support for his wife’s beauty brand, WYN,

“Are you ready?” Serena Williams posted on her Instagram hyping fans up before the start of the female-only track event on September 26! Moreover, the Athlos event, which featured around 36 women participating in six events, offered them luxurious accommodations and travel. And as Kipyegon wore the crown at the end of the night, she enthusiastically confessed, “It was my best moment.”

Aimed at promoting track and field’s reach in America, through this event, Ohanian, not only showed his support for women athletes but also ensured that their make-up was done with the products from Williams’ WYN Beauty, showcasing his support for his wife.

The official X page of Athlos posted a few photos of the participants’ photo shoot where they partnered with WYN Beauty to do their hair and makeup. The 41-year-old entrepreneur reposted the pictures with a sweet caption, “It’s a family thing.” This is not the first time that Ohanian supported his wife’s entrepreneurial endeavors. 

Even during the launch of WYN Beauty, when Williams made some exciting announcements for the Compton customers, Ohanian jumped in to show his support. “Compton stays undefeated,” he wrote on the X post.

Williams previously admitted that her idea of launching beauty products stemmed from her experience of a demanding tennis schedule. “I was always searching for makeup that looked good after hours on the court,” Williams said. Now, fusing it with her husband’s athletic business ventures, the couple is showcasing their strong bond and shared values! Moreover, in an earlier interview, Ohanian shared his take on women athletes promoting fashion brands.

Serena Williams’ husband’s candid take on women athletes promoting fashion brands!

Earlier, Serena Williams admitted that for her, the tennis courts turned into her “runway” and the US Open became her “New York Fashion Week.” Moreover, be it her photoshoots with Vogue, co-designing along with Nike, or appearing at the Met Gala, Williams’ fashion endeavors have always impressed fans. And throughout it all, her husband Ohanian has shown his consistent support. He openly suggested how women athletes can promote fashion brands as well.

“These brands are sending this stuff to creators, no disrespect creators, who have their followings for, you know, doing a fun little dance, making content people like, no disrespect… But you get so much more value when you have a professional athlete repping this because they just, like, their relevance is for their popularity…” said Ohanian.

However, as Ohanian and Williams continue to support each other in their business ventures, fans will want to witness more of their sweet gestures for each other!