“I call the US Open my Met Gala,” said Ayan Broomfield, Francs Tiafoe’s girlfriend. Every year, as the tennis calendar heads to New York for the US Open, Flushing Meadows becomes the stage for not just some of the best matches of the season but also for some of the biggest brand events. As Broomfield put it, “For the American girls, this is our time.” And one of those American girls is Tommy Paul’s girlfriend.

Popular social media influencer Paige Lorenze has not shied away from the fact that her relation to the tennis world has overwhelmingly favored her career. In an interview with Forbes, she said, “I would be lying if I said that tennis hasn’t affected my income; on the brand deals side of things, it’s made my content more valuable.” Most brands want visibility, and influencers like Lorenze (who has over 700,000 followers on Instagram) can give that to them, considering that attending high-profile events like Grand Slams is part of their calendar.

While she already had a huge following before being associated with tennis, Lorenze revealed why brands are especially interested in partnering with her: “I think it’s being adjacent to the sport that brands really like.” The thing is, influencers like Paige Lorenze give followers a sneak peek into the lives of their significant others. Considering they’re high-performance athletes, many find it difficult to relate to the likes of Tommy Paul and Taylor Fritz.

However, when Lorenze or Morgan Riddle post videos and updates about the tennis-playing boyfriends, people relate to that content more. In the process, they help drive viewership for a niche sport like tennis, and because of the reach that the ‘WAG role’ has, brands find them quite lucrative. And that goes both ways – influencers benefit from these deals, too!

Paige Lorenze’s association has brought forth many opportunities. One of the most visible deals is her appointment as the Miami Open’s  “Chief Lifestyle Officer.” This was, in part, not just a strategic move by the tournament to further assert her leadership but also to leverage her status as a lifestyle brand. Lorenze has found a way to make this work in her favor with ventures she’s launched, such as American Charm, a home and lifestyle products company that largely sells in-person and leverages its founder’s online following.

Lorenze is not the only influencer who operates in this type of setup. Her friend, Ayan Broomfield, began creating content to feed her business, which supports youth athletic initiatives. Lorenze and Broomfield said that while they’re in New York to support their romantic double partners, the next two weeks are also critical in their careers. The increasing profit potential of influencer marketing has hit the radars of talent managers and agents, pushing clients toward more reliable, long-term deals.

Being an influencer is a full-time job in itself, and it demands respect. However, there are times when the ‘WAG role’ doesn’t get the recognition it deserves, considering how much it can help a sport grow. This is precisely what Morgan Riddle addressed in an interview with Glossy.

She said, “The fangirls are the ones who are making the memes, making the merch, blowing things up on social media, and making the viral TikToks about the drivers or the players. People tend to look down on women in sports. But I’m like, ‘This is who is growing the sport.’ So have a little respect there.” Coming back to Paige Lorenze, she signed with WME earlier this year, helping her secure multiyear agreements with brands like Target, Dove, Saint James Iced Tea, and Wella.

The popularity of web movements like ‘Get Ready With Me’ and ‘Week in the Life’ videos has further amplified the appeal of Tommy Paul’s influencer girlfriend. Forbes reported that she’ll be earning up to $3 million this year, leading the list of influencers set to receive a seven-figure paycheck.

Tommy Paul’s girlfriend opens up about the hidden homemaker in her

Paige Lorenze, the founder of Dairy Boy, recently bought a house in Connecticut that she describes as “charming.” After spending two years in a rental, Lorenze is excited to make this house her own, and she’s personally taking on the task of decorating the interiors. “I love that it’s a love letter to the suburbs,” she told NYLON, adding how much she appreciates the natural light and the overall charm of the place. “I just love the charm. To me, that’s something you can’t even buy.” 

Besides her booming profession in the fashion industry, Lorenze is now expanding her creative talents into the world of home decor. Her latest venture, American Charm, brings out the essence of New England’s cozy, shabby-chic style with pastel gingham and floral patterns reminiscent of Laura Ashley. These designs are even available in sizes that fit college dorm mattresses, allowing young women to bring a touch of elegance to their spaces. “I’m such a homemaker myself that being able to offer that to girls and to give my community this opportunity to romanticize their space is such an honor to me.” Lorenze shared.

Paige Lorenze continues to diversify her portfolio in the business world. With an aura that the American youth has started consuming on a daily basis, she continues to grow with no holds barred on her.