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Serena Williams’ venture capital firm, Serena Ventures has decided to fund Stears Inc. It is a prestigious data company which is based in Nigeria. Williams’ venture capital company is the lead investor in the $3.03 million seed round. Following her retirement from tennis after the U.S. Open, Williams had previously stated that she would focus more on investing.


To expand the investment community on the continent, Stears has carefully considered its options. The data company creates dynamic data and analysis visualizations. Williams along with her exemplary tennis career aims to invest and work elegantly for the community.

Serena Williams aims to invest in many vibrant companies

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Serena Williams has Nigeria in mind for her new endeavor and investment. Williams chose this company because Stears has strategically considered how to expand the investment community on the continent. Serena Ventures has committed $3.3 million to Stears Inc. in collaboration with other institutional investors.

In 2014, Williams saw the foundation for her venture capital establishment, Serena Ventures. The investing firm aims at giving opportunities to founders in a variety of industries. Serena Ventures makes investments in companies that value opportunity, diversity in leadership, and community empowerment.

The 23-time Grand Slam Champion has also invested in Andela, an innovative firm that offers to outsource. The firm provides software developer training services across four African nations. In addition, Serena Ventures has invested in Wave. It is a vibrant enterprise that helps in remittance service with operations in five African nations, and Masterclass is an online learning platform.

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The first real-time election tracker for Nigeria was developed by Stears in 2019. It attracted two million unique users during the general election cycle as well as a lot of readership and investor interest.

READ MORE- Five Lucrative Investments of Serena Williams That Will Make Her Command a Billion-Dollar Empire

The systemically important company wants to solve Africa’s data issue. The startup offers businesses and professionals subscription-based data and insight.

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Williams is the new investor in Tiger Woods’ new golf technology company

Florida-based TMRW Sports was founded by golfers Tiger Woods and Rory McIlroy as well as seasoned NBC Sports executive, Mike McCarley. They were able to raise an amount close to $15 million.

WATCH THIS STORY: Serena Williams receives the biggest compliment on her legacy 

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TMRW Sports has recently unveiled a new enterprise faction that includes professional team sports owners, Justin Timberlake, and Serena Williams. The firm also boasts of basketball legend Stephen Curry, race car driver Lewis Hamilton, and Alex Morgan. The firm aims at a format which makes the golf league more suitable for prime-time television. TMRW Sports hopes to boost its appeal among younger sports fans.

Fans wish to see the tennis star, Serena Williams inspiring others and uplifting the community at the same time.