A hamstring injury has made 2023 a difficult year for 42-year-old Venus Williams. However, as she looks to complete her comeback, the 7-time Grand Slam winner is keeping herself busy with other things. Venus is making the most of her recovery period to further her business ambitions. Her popular skincare and activewear brand EleVen is going places, and Venus isn’t leaving any stone unturned to ensure that the brand thrives.

Recently, the legendary tennis player appeared in an Instagram post from EleVen to promote one of its latest products. The post stayed true to Venus’ association with tennis and proved to be a marketing masterclass.

Venus Williams shines in EleVen’s latest promotional effort

For EleVen loyalists, there’s a huge incentive to shop for the brand’s products right now. It’s only been a few days since the Venus Williams-owned brand unleased its ‘Girl Power’ collection. The collection consists of a diverse array of apparel designed specifically for looking cool in the 2023 summer season.

The brand has been engaging heavily in promoting the collection lately, especially on social media. Venus Williams happens to be at the center of all the brand’s prolific promotional efforts. For the brand’s latest Instagram post, Venus dressed up in one of the incredible products from the ‘Girl Power’ collection. The post also featured the text, “Serve up looks”.

The post is sure to have resonated with EleVen’s loyal fan base, which keeps on growing owing to the top-notch quality of the brand’s products. Sustainability is at the core of what the brand does, which is what sets it apart from its competitors. You can expect much more in terms of social media promotions from the brand in the coming months.

Read More: EXCLUSIVE: Venus Williams Discusses Her Activewear Brand EleVen, the Privilege Tax Initiative, and Her New Collection

Recent ‘Girl Power’ promo post on Instagram hinted at Williams’ potential return to tennis

A few days back, EleVen shared yet another Instagram story. On that particular occasion, Williams was sporting a power tennis dress and skirt combo from the ‘Girl Power’ collection. It was an all-white combo, and immediately brought back memories of Williams’ glorious history at the Wimbledon Championships.

Many of Venus’ diehard fans believed that the post was an indication of Williams’ return to tennis on the grandest stage of them all. However, there has been nothing so far from Williams in terms of when she will be able to grace the tennis court again.

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