Fashion Queen Venus Williams Shifts Attention from Tennis to Pickleball as Her Multi-Million Worth Brand Announces Fresh Move to Attract Wider Audiences

While Venus Williams is busy with her on-court strife as the US Open dates are nearing, she is also multi-tasking by taking care of her off-court business. Her apparel company, EleVen by Venus has recently launched a new collection of fit wear for women who are pickleball enthusiasts. The sport has garnered a huge amount of fan following in the US. Consequently, Venus Williams has released a new collection commemorating International Pickleball Day.

Still engaged with the parent sport, tennis, Venus Williams has consciously designed the new collection so that all the pickleball girlies have designated outfits for the budding sport.

Venus Williams launches a special “Pickleball” fit wear edition?

The seven-time Grand Slam champion has started off with her US Open swing. However, off to a disappointing start, the tennis legend went down to world no. 16 Madison Keys in the first round of the Canadian Open.

Nonetheless, she has kept her morale high as she continues to train. Besides that, she has also concentrated on her off-court endeavors. Flaunting on the brand’s Instagram story, EleVen by Venus recently launched a new collection of ‘Pickleball’ fit wear to celebrate International Pickleball Day. The pickleball section boasts of an all-white tennis kit with a sleeveless cropped top with a skirt.

Adding specifications, the skirt has hidden pockets big enough to hold multiple pickleballs. So, that the player can easily enjoy her game. Another one is an orange one-piece outfit which was boasted by Callie Jo Smith, a professional pickleball player.

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Then there is also full legging and sleeveless-cropped gear which gives the liberty to stretch oneself as much as one wants during the match. Williams has her priorities set as her primary love for tennis stays true. However, she also has pickleball in her mind.

Despite her primary love for tennis, Williams is excited about pickleball

The tennis legend is still going strong on-court. However, actor Jamie Fox gifted her a signed pickleball racquet which she adored.

So, while she was gearing up for her Wimbledon comeback, a fan wondered if she plays the game. Venus Williams confessed that she is concentrating to get back to tennis. However, she also can not wait to try her hand at it.?

Do you think Venus Williams should try playing pickleball? Let us know your views in the comments below.

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