Former American player Serena Williams is a multi-talented personality. Be it her tennis strokes or her entrepreneurship, she has aced every chapter of her life with incredible skills. While the fraternity isn’t alien to Serena’s indomitable spirit fueling her tennis successes, they are curious about what propelled the former player’s drive for venture capital. As the former WTA star delves deeper into this feat of her life, her supporters realize why she is called the GOAT!

Williams revealed an interesting story behind her motivation regarding Serena Ventures. She started this to fund female entrepreneurs and 78% of her funding goes to women and people of color. Serena’s intention to start this Venture Capital firm has a backstory. When the former WTA number one heard Clear’s CEO Caryn Seidman Becker speaking of less than 2% of funding going towards women, Williams wanted to change that. In a recent podcast, she delved deeper into what instigated her drive and how she became successful as an investor.

In the INBOUND Podcast, Williams mentioned her “Champion Mindset”. She said, “it’s important to be able to perform here every day to be great. Me, I had to perform here, actually up there everyday to be great because everyone wanted to be me every single day to step out of the court. So, just translated that into what I do at Ventures.” Williams’ revelation highlighted how she transformed people’s expectations into her zeal to achieve great with her venture capital firm. “Because in tennis is very corporate and there’s banners and there’s so many advertisements going on and so like, just try to just crack my brain how I just could do that,“ she added further. All of her statements highlighted how people’s expectations drove her to the sincerity of building a successful venture capital firm.

Last year Medium publication revealed Williams’ hard work and sincerity in her professional goals. “Even though her goal was bold and audacious, she never for once questioned her ability to get there. And she backed it up with extreme hard work and sincerity. She admits that she never takes a day off even now (and wants to change that).” This statement highlighted how she maintained a strong confidence that helped her succeed in her venture firm like her tennis career.

While the former WTA star showcased her incredible talent in entrepreneurship, she had one dedicated focus behind her venture firm, investing in women’s sports. Revealing her intention to the public, Williams delighted her supporters with careful consideration for the field that brought her so much fame.

Serena Williams finds “no risk factor” in her investment in women’s sports

Williams’ venture firm actively promotes women’s sports. When asked about its risk factor, the former WTA star said it is “an overly safe bet to me when it comes to investing.” Delving deeper into her statement, Williams said, “There is no risk (factor), women’s sport is exciting, women are exciting to watch. What’s the difference? …  I think that even more people watched the college women’s basketball than the men. So I think that people are realizing that is exciting to watch.” Williams also invested in Angel City FC, in her daughters Olympia and Adira’s names. The kids are also part owners of LAGC and all thanks to their incredible mother.

While it is expected that anything touched by Serena would turn into gold, ultimately, the key behind this drive is her winning mentality. Williams expressed that tone while talking about how her wish to remain at the top fueled her passion for entrepreneurship. Following her successful years as the CEO of Serena Ventures, the fraternity believes Serena would empower more women with her resilience and courage, creating a platform where women can think of achieving the feat she has attained.