‘Everyone Is a Brand Online Now’- Serena Williams’ Husband Alexis Ohanian Dissects How Social Media Is Making Puppets Off Humans

The husband of Serena Williams, Alexis Ohanian envisioned a platform where people could share their thoughts and feelings. What he did not know was the fact that when Reddit would be eventually launched into the market, it will revolutionize the world of social media. And now, he talked about the growing impact which could inherently cause damage to the way society functions.

Ohanian is a social media junkie. So, he has first-hand experience noticing the changes in human behavior owing to the growing influence of social media.

Alexis Ohanian on altering impact of social media 

Ohanian and his wife Serena Williams are quite active on social media. They avidly share the developments in their life ranging from their daughter Olympia to their business empires or social issues.

Shedding light on the trend of dependency on social media, Ohanian broke down its negative impact.

In an exclusive interview with Inc., he stated, “I think as a society we’re tapped out on the current model.” I see it anecdotally and in the data, in terms of time spent and engagement.”

Talking about the initial purpose of it, he stated, “Social media was marketed as a chance to connect with people all over the world. But everyone is a brand online now. We’re all performing in some way.”

But then he talked about how it has been affecting the way human being behaves. And it is not at all good, according to him.

Ohanian stated, “Plus, we’ve seen how these algorithms metas­ta­size the worst behavior and reward tribalism.”

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Be it Rafael Nadal, Novak Djokovic, or Serena Williams, we have seen tennis players actively sharing their lives on social media.

And sometimes the online presence of popular tennis players or coaches can attract vitriol from disgruntled social media users for simply expressing their thoughts or being part of an on-court controversy.

Ex-hitting partner of Serena Williams got death threats during US Open 2018 

The ex-hitting partner of Serena Williams, Sascha Bajin was coaching Naomi Osaka during US Open 2018 as she faced off against Serena Williams. In one of the most controversial outbursts, Serena lashed out at the chair umpire for issuing a controversial warning during the match and called him a “liar” and a “thief,” which ended up in her getting multiple code violations and a hefty fine.

In an exclusive interview with Essentially Sports, Bajin confessed that he had received death threats from Williams’ fans.

Even though Bajin did not actively provoke the incident, he had to face the wrath of Serena fans just for being on the sidelines of the Grand Slam event.

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Though he laughed it off, it shows how social media paves a way for online bullying. Besides him, Coco Gauff, Naomi Osaka, and Emma Raducanu too have shared similar experiences regarding this.