“I like to partner with things that are an extension of myself,” Remember when Coco Gauff said this last year, hinting at her sharp business acumen? Well, the 21-year-old tennis sensation is now making waves off the court in a whole new way. In 2023 alone, according to Forbes, Gauff raked in an estimated $15 million off the court! All thanks to powerhouse deals with brands like New Balance, Bose, Carol’s Daughter, Naked Smoothies, and even Rolex. And now, she’s unveiling an exciting new chapter in her entrepreneurial journey: one that comes with a bold move—breaking a 12-year partnership! So, what’s the story behind Coco’s latest business adventure?

Since the age of 13, Tony Godsick, the mastermind behind Team8, has guided the American third seed: the elite sports agency he co-founded with none other than Roger Federer in 2013. Godsick, who has managed Federer’s business empire since 2005, brings decades of expertise, having worked with tennis legends like Monica Seles, Lindsay Davenport, and Anna Kournikova during his tenure at IMG. While he continues to shape Gauff’s long-term trajectory, her day-to-day affairs are handled by Alessandro Barel Di Sant Albano, who also represents rising American star Ben Shelton.

But the former US Open champion isn’t just following the path laid out for her, she’s creating her own. The 21-year-old recently shared thrilling news about expanding her entrepreneurial footprint, proving that her talents extend beyond the tennis court. 

Just an hour ago Coco shared an image on her IG, quoting, “New beginnings !! I’m thrilled to announce the launch of Coco Gauff Enterprises, powered by @WME.” At the same time, the picture itself stated, “From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court. Today, I’m thrilled to announce the launch of Coco Gauff Enterprises, a venture that reflects my passion for making an impact-not just in tennis, but in business, philanthropy, and beyond. I’m excited to build something that allows me to take greater ownership of my career while also creating opportunities that extend beyond myself as I continue to grow as an athlete, entrepreneur, and changemaker. Coco Gauff Enterprises will be represented and supported by WME, a team with the vision and resources to help me explore all the opportunities ahead,”

“Taking this big step forward also means closing the incredible chapter I’ve shared with Team 8. I’ll always be grateful for everything they’ve done for me and my family, and I know I’ll look back on that time with deep appreciation and fond memories. This is just the beginning of an exciting new era for me, and there is much more to come, which I’ll be excited to share in due time. As always, tennis will continue to be my main priority!” the post continued.

‘William Morris Endeavor’ (WME), is a powerhouse in the global sports and entertainment industry and has been shaping the careers of the world’s most extraordinary talents for over 125 years. As a subsidiary of Endeavor Group Holdings, Inc., WME-IMG operates at the nexus of creativity and commerce. They represent prominent figures in diverse sectors, including books, digital media, fashion, film, food, music, sports, television, and theater.

With a mission to help clients expand their brands, the company maximizes the value of its intellectual property and creates groundbreaking projects that shape culture, WME continues to redefine the industry. Through her collaboration with WME, the entrepreneurial aspect is expected to prosper with a focus on business mindset and potential future endorsements. 

Although her business activities outside of the court have shown progress, the 21-year-old’s on-court performance requires attention following her latest center-court results.

“Trying to figure that out” Coco Gauff reflects on her on-court performance after her latest Miami Open loss

Coco Gauff’s Miami Open campaign ended in a shocking R16 defeat a couple of weeks ago, as 34th-ranked Magda Linette stunned the American ace 6-4, 6-4. The home favorite, who had dominated earlier rounds, struggled with 12 double faults and 45 unforced errors: an uncharacteristic performance for the resilient star. Just days prior, Gauff dismantled Sofia Kenin with a ruthless 6-0, 6-0 win and powered past Maria Sakkari. Yet, under pressure, inconsistency emerged, halting Coco’s momentum. This unexpected exit leaves fans questioning what went wrong for the 9-time WTA singles champion, proving that even the best can falter when precision wavers.

“It wasn’t great today. It hasn’t been the last few weeks. I’m trying to figure that out. Definitely not happy about it. Just one of those days when I felt awful in everything on the court,” Coco added after the match. 

Despite an early exit from her home event, Coco Gauff has a prime chance for redemption as the clay season begins. The 21-year-old thrives on the surface, making Stuttgart mid-April the perfect stage for a comeback. Can Coco turn her strengths into her first title of the year?