19-year-old Emma Raducanu is one of the most famous names on the planet. The British tennis star shot to stardom when she won the US Open this year as a qualifier. In fact, Raducanu is the only singles qualifier in history to reach the semifinal and final of the US Open. Moreover, Raducanu won the championship without dropping a single set, a feat Serena Williams achieved in 2014.
Ever since her win, Raducanu has become extremely popular, her undoubted potential and young age definitely a factor in the same. Thus, several companies have offered her partnerships and endorsement deals.
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Emma Raducanu secures another huge endorsement with Vodafone
The latest company that Emma Raducanu has signed a deal with is communications giant Vodafone. The £3 million, as per the Daily Mail, will have Emma carry the company’s logo everywhere she goes, starting from February.
Moreover, the negotiations between the teen Grand Slam champion and Vodafone had been going on for a few weeks. The IMG talent management company handles represents Emma Raducanu. In fact, Raducanu’s handler, Max Eisenbud, is also the one behind Maria Sharapova‘s business deals.
Raducanu is extremely successful and young, and she also comes off as a down-to-earth person. Moreover, young people all over the world aspire to emulate her, which has led to her incredible rise in popularity.
.@EmmaRaducanu rings in another major deal with communications giant, Vodafone. 📞
The teen is currently one of the most marketable women in the world.
MORE: https://t.co/EYLtmMqBJw pic.twitter.com/gth32TokBh
— TENNIS (@Tennis) December 26, 2021
Raducanu also speaks fluent Mandarin. The teenager has Chinese and Romanian roots and her popularity in those areas will be another green signal for corporations.
ALSO READ: NAILED IT! Emma Raducanu’s Paycheck Outshines Rafael Nadal and Naomi Osaka’s Earnings in 2021
Emma Raducanu is one of the most marketable teenagers on the planet
Emma Raducanu was also named the BBC Sports Personality of the Year this month for her achievements in sport. She has several other brands attached to her name now.
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Emma has a £100,000 per year contract with sports apparel giant Nike. According to their deal, Nike provides Emma with all her clothing and shoes for her matches. Moreover, Raducanu is also an ambassador for Dior’s womenswear collections, and even endorses their skincare products.
Her rackets are provided by Wilson Blade, and her deal with the brand is projected to be worth another £100,000. In fact, Emma Raducanu is also the global ambassador for British airways.
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Raducanu’s success is quite well-deserved. However, the star still has a long way to go on the circuit and a lot of points to prove, going forward.
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