‘Don’t Really Do a Lot of Things’ – Serena Williams Explains How Her Venture Capital Firm Is Making a Stark Difference Through Its Investments

Over the past two decades, Serena Williams has written her name in the annals of tennis as one of the most successful tennis players. However, what often gets overlooked is her success off the court. Outside the tennis world, the 23-time Grand Slam champion is a highly successful venture capital investor.

Having an entrepreneurial mind from the start, Williams set up her own venture capital firm, Serena Ventures, in 2014. Thanks to her massive aura, the firm has seen massive growth, and today stands as a proud investor in various organizations. However, despite being a business, Serena refuses to run it merely for profits. Acknowledging the success of her venture capital firm, the tennis legend recently opened up about how her firm has made a difference in society.

Serena Williams points out a major difference between VC firms

Following a first-round loss at the Wimbledon Championships, Serena is now gearing up for the North American hard-court swing. Taking a lesson from the loss, the American star is making sure to leave no stone unturned to ensure a strong comeback. However, despite being mentally occupied with her on-court performance, Williams has clearly not forgotten about Serena Ventures.

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Taking some time off from her hectic training schedule, Williams recently indulged in a candid conversation with The People. During the conversation, she pointed out a unique distinction between Serena Ventures and other firms. “We invest in women, we invest in women of color, we invest in people of color,” she said.

Going ahead in the conversation, she detailed the concept of ‘diversity’ in other venture capital firms.

“A lot of these companies talk about diversity, but they just talk about it. It’s because it’s a good subject that they bring up, but they don’t really do a lot of things about it,” she said. “At Serena Ventures we do, we talk about it. We be about it,” she further added.

Williams, eyeing a strong comeback in the hard-court swing

Talking about Serena’s success off the court, what one cannot forget is her incredible career on the court. As mentioned earlier, Serena suffered a first round Wimbledon loss. Following which, she is now looking to showcase her skills in the upcoming hard-court swing. The American star is currently practicing in her home country but is expected to leave for Toronto to take part in the Rogers Cup soon.

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Following the Rogers Cup, Williams is next expected to play in the Western and Southern Open in Cincinnati. After polishing her skills through these two tournaments, the 23-time Grand Slam champion will finally head to Flushing Meadows, eyeing a record-equaling 24th major.

What are your expectations for Serena Williams in the upcoming US Open?