Serena Williams has never been shy about her love for shopping. Back in 2012, she famously admitted, “I don’t like working out… but if it involves sitting down or shopping, I’m excellent at it.” And she wasn’t kidding! From her legendary ‘Hong Kong’ shopping spree in 2002, where retail therapy made her an hour late to a press event, to countless other splurges, Serena has always embraced the shopaholic life. Now, it looks like her daughter Adira is following in her footsteps! And this time, Papa Alexis Ohanian is feeling the heat. But why?

Adira may only be a year old, but she’s already stealing the spotlight in the Williams-Ohanian household! From time to time, the little star has made headlines alongside her iconic mother, Serena Williams, whether at home or out. Just last month, the 23-time GS winner shared heartwarming beachside snapshots of Adira, capturing their precious mother-daughter downtime. And who could forget last year’s viral clip of the little one showing early signs of being interested in tennis?

At just 14 months old, Adira playfully engaged with tennis balls as Serena, ever the coach, lovingly guided her. But eventually, the mischief took over, as the toddler ditched the drills and made up her own rules. Explaining the significance of Adira’s name, Serena once said, “She is a true light,” and that sentiment couldn’t be more accurate.

Now, it seems the youngest Ohanian is emulating her mother with her shopping spree too! In what could be her very first retail adventure, Adira once again turned heads. 

Despite being just a toddler, Adira already has her own IG, presumably run by her proud parents, Serena Williams and Alexis Ohanian. And recently, her account lit up with a series of adorable snapshots, tagging Janie and Jack. The post was captioned, “When the paparazzi catches you shopping. Mama, don’t be mad!” The cuteness didn’t end there though!

Serena herself re-shared the pictures on her IG Story, proudly tagging her little one’s handle. But the real show-stealer? Dad, Alexis Ohanian’s hilarious reaction in the comments! As soon as the photos hit social media, the 41-year-old Reddit co-founder jumped into the comments, playfully exclaiming, “Is that where my credit card went!?” Looks like baby Adira is already a pro at retail therapy, and Papa Ohanian might need to keep a closer eye on his credit card from now on!

Talking of Janie and Jack, well, Serena Williams is bringing her iconic sense of style to child fashion. The tennis-legend-turned-entrepreneur recently teamed up with the famous kids’ brands Janie and Jack to launch her first-ever children’s clothing line. The spring 2025 limited-edition collection, inspired by her daughters Olympia and Adira, is now available online and in Janie and Jack stores nationwide. 

The collection blends Williams’ signature style with resort-ready designs. It features bold colors, vacation-inspired prints, and even a reimagined version of one of her most memorable childhood tennis outfits worn on the tennis court back in 1992. In addition to the Janie and Jack collaboration, Serena’s beauty brand significantly WYN Beauty is also expanding its global presence. 

Serena Williams shares the aim of her beauty brand, WYN Beauty

Serena Williams recently brought her signature star power to Miami Beach, hosting an exclusive TikTok collaboration event to unveil the latest WYN Beauty products. Taking to IG, she shared highlights from the glamorous affair, including a heartfelt tribute from Miami stage manager Nicholas Monaco, who hailed her as “the one and only Serena Williams.”

Fans in attendance got an up-close look at the newest shades and formulas with Williams personally showcasing her brand’s latest innovations. Adding a fun twist, she even joined influencer Achieng Agutu in a viral TikTok dance challenge, celebrating the vibrant new collection in style.

The beauty mogul kept the excitement going with behind-the-scenes glimpses, including a candid on-stage conversation with Sydney Dixon, where she reflected on ‘WYN Beauty’s journey and the exciting road ahead. Sharing her enthusiasm on IG, she teased the latest additions to her line, writing, “We really did something with these @wyn shades.”

With this dazzling Miami event, the former No. 1 once again proved she’s not just a tennis icon but a powerhouse in the fashion world as well. Following her 2022 retirement, Serena is currently enjoying family time and brand collaborations. Do you expect her to show up on the court for an exhibition event anytime soon?